Director of Growth Marketing

Capital Department is a start-up fundraising firm that helps founders raise capital from retail and institutional investors. They are seeking a Director of Growth Marketing to lead the strategy, operations, and marketing for startups raising capital, while building and leading the deal marketing team.

Responsibilities:

• Contribute to, and ultimately lead, the strategy, operations, and marketing for startups raising capital, in partnership with CEOs/founders, their teams, and the Capital Department team
• Build and oversee a high-performing deal marketing team, orchestrating a dynamic group that consistently delivers exceptional results
• Set the marketing strategy for investment campaigns
• Lead customer calls with CEOs/founders and their teams
• Develop strategic partnerships, creating deal flow for our customers and partners
• Design and implement internal systems, processes, and tools to enhance fundraising outcomes and scale operations
• Oversee and build campaign performance tracking, analysis, and reporting on marketing activities in conjunction with the wider Capital Department team
• Craft compelling fundraising narratives to guide communications and sell the investment opportunity to prospective investors
• Manage the creation of fundraising assets, writing and refining persuasive copy for investor decks, market research reports, press releases, media plans, pitches, webinar and video materials, and investor communications
• Develop and execute a multi-channel, integrated marketing plan to reach potential investor audiences, including company customers, partners, personal networks, angel investors, funds, and more

Requirements:

• 5-8 years of experience in customer acquisition and/or growth marketing
• Relationship builders who are skilled at establishing and nurturing channel partnerships that effectively convert to qualified prospects
• Adept leader who specializes in assembling and nurturing skilled marketing teams, ensuring they are empowered and aligned to meet business objectives
• Marketing analytics expert who excels at developing data-driven strategies and building out analytics capabilities
• Previous experience copywriting, with a strong emphasis on driving sales conversion, startups, and financial content
• Meticulous attention to detail, strong organizational skills, and the ability to manage and coordinate multiple projects simultaneously
• Creative, curious thinkers who thrive in startup environments, where ambiguity and uncertainty are the norm
• Effective communicators who are clear, responsive, and diligent
• Desire to work in a fast-paced, deadline-driven environment
• Proficiency in Google Docs, Slides, and Sheets or Word, Powerpoint, and Excel
• Marketing experience at a fast-growing company, venture fund, or an entrepreneurial background (including as a founder!)
• Experience writing for a business audience; storytelling and experience writing investor communications a plus
• Previous experience in fundraising, client services, or at a venture firm, accelerator, or agency
• Experience with Reg CF platforms (Wefunder, Republic, DealMaker, etc)
• Advanced degrees, especially an MBA or a management-related degree