Customer Marketing Manager, Advocacy & Engagement

Data Axle is seeking a Customer Marketing Manager, Advocacy & Engagement to enhance customer relationships and engagement. This role will lead advocacy initiatives and collaborate with various departments to develop programs that support customer growth and retention.

Responsibilities:

• Develop and manage customer advocacy programs to identify, engage, and activate customer champions
• Oversee creation of customer case studies, testimonials, video interviews, and customer-generated content
• Build and maintain a scalable customer reference program to support Sales, Marketing, and business development initiatives
• Create and execute strategies to foster customer engagement and community across digital and in-person channels
• Maintain a centralized library of customer advocacy assets and proof points for enterprise use
• Support review generation and online reputation initiatives to enhance brand credibility
• Assist in planning and management of Customer Advisory Board programs, including recruitment, communications, meetings, and follow-up activities
• Partner with executive stakeholders to incorporate customer insights into strategic planning
• Collaborate with events and marketing teams to develop customer-focused event strategies and engagement experiences
• Support customer events, executive roundtables, user groups, and appreciation initiatives
• Partner with Customer Success and Product Marketing to drive customer engagement, product awareness, and adoption programs
• Support customer communications including nurture campaigns, webinars, newsletters, and educational content
• Develop audience segmentation strategies and targeted engagement initiatives
• Gather and communicate customer insights to inform marketing, product, and customer experience strategies
• Identify opportunities to improve customer satisfaction, loyalty, and retention
• Establish and track KPIs for advocacy, engagement, and customer experience initiatives
• Measure program effectiveness and provide recommendations for optimization
• Report program performance and business impact to leadership
• Perform other miscellaneous duties as assigned by management

Requirements:

• Experience in customer advocacy and community-building initiatives
• Ability to develop and manage customer advocacy programs
• Experience in creating customer case studies, testimonials, and customer-generated content
• Ability to build and maintain a scalable customer reference program
• Experience in fostering customer engagement and community across digital and in-person channels
• Ability to maintain a centralized library of customer advocacy assets
• Experience in supporting review generation and online reputation initiatives
• Ability to assist in planning and management of Customer Advisory Board programs
• Experience in partnering with executive stakeholders to incorporate customer insights into strategic planning
• Ability to collaborate with events and marketing teams to develop customer-focused event strategies
• Experience in supporting customer events, executive roundtables, user groups, and appreciation initiatives
• Ability to partner with Customer Success and Product Marketing to drive customer engagement
• Experience in supporting customer communications including nurture campaigns and educational content
• Ability to develop audience segmentation strategies and targeted engagement initiatives
• Experience in gathering and communicating customer insights
• Ability to identify opportunities to improve customer satisfaction and retention
• Experience in establishing and tracking KPIs for advocacy and engagement initiatives
• Ability to measure program effectiveness and provide recommendations for optimization
• Experience in reporting program performance and business impact to leadership