Director of Growth Marketing & Analytics

Groups Recover Together is seeking a Director of Growth Marketing & Analytics to lead their member acquisition strategy. This role involves driving sustainable growth through various marketing channels and optimizing data-driven decision-making in collaboration with cross-functional teams.

Responsibilities:

• Own the end-to-end member acquisition strategy across paid media, SEO, lifecycle marketing, referral, and emerging growth channels
• Lead performance marketing across paid search, paid social, display, programmatic, and other digital acquisition investments to maximize qualified member acquisition and return on investment
• Optimize the member acquisition funnel through experimentation, A/B testing, conversion rate optimization (CRO), landing page optimization, and audience segmentation
• Collaborate with Finance to develop marketing forecasts, investment strategies, and budget allocation models that maximize growth while balancing operational capacity
• Partner closely with Member Access and Operations to align demand generation with appointment availability, ensuring efficient and sustainable growth
• Partner with the Analytics team to ensure marketing data is accurate, reliable, and actionable while improving data quality, attribution, and reporting
• Translate marketing and business data into actionable insights and strategic recommendations for executive leadership
• Establish performance measurement frameworks, attribution methodologies, dashboards, KPIs, and operating cadences that connect marketing investments to business outcomes
• Lead marketing technology platforms, analytics capabilities, and agency partnerships to build a scalable, high-performing growth engine
• Identify, evaluate, and scale new acquisition channels and growth opportunities through continuous experimentation and market analysis
• Monitor industry trends, competitive dynamics, and consumer behavior to inform acquisition strategy and marketing investment decisions
• This is an individual contributor role with the opportunity to build a team; at which point you would provide leadership, coaching, and performance management for direct reports and external agency partners while fostering collaboration across cross-functional teams
• Travel up to 20% as business needs require
• Participate in cross-functional strategic initiatives that support organizational growth
• Maintain compliance with all applicable regulatory, privacy, and organizational requirements
• Other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field required
• 8+ years of experience in growth marketing, performance marketing, digital marketing, or marketing analytics
• Demonstrated experience managing multi-million-dollar marketing budgets and optimizing return on investment through data-driven decision-making
• Experience partnering with analytics, product, and operations teams to drive measurable business outcomes
• Deep expertise in performance marketing, digital acquisition, and growth strategy
• Strong analytical skills with the ability to interpret complex datasets and translate insights into business recommendations
• Experience with marketing attribution, forecasting, reporting, and marketing performance measurement
• Demonstrated experience optimizing conversion funnels through experimentation and data-driven decision-making
• Strong understanding of digital marketing platforms including Google Ads, Meta, SEO, web analytics, and marketing automation technologies
• Experience managing marketing technology platforms, agency relationships, and cross-functional initiatives
• Excellent communication, presentation, and executive stakeholder management skills
• Strong project management, prioritization, and organizational skills in a fast-paced environment
• Ability to use discretion and work independently under general supervision
• Ability to understand and adhere to the Professional Code of Conduct
• For remote roles, access to reliable internet and telephone services, specifically 50M download and 10M upload package or higher as well as a strong WiFi signal from your remote work location
• Must meet pre-employment requirements and maintain all applicable state and job-related guidelines for background screening. Depending on state-specific requirements, this may include fingerprinting, drug testing, health screening, CPR/Basic First Aid, and license/credential verifications
• Master's degree
• Healthcare, consumer technology, or high-growth services experience