Digital Marketing Manager

The Maryland Department of Commerce is the state's primary economic development agency, focused on attracting new businesses and supporting existing ones. They are seeking a Digital Marketing Manager to enhance the state's business brand through digital marketing initiatives and community engagement.

Responsibilities:

• Building, maintaining, analyzing and optimizing digital marketing initiatives reaching the business community
• Keeping sites up to date with accurate information
• Working with the Digital Content Manager to come up with creative new ways to convey our messages online
• Leading social community management, email marketing and paid digital advertising

Requirements:

• Bachelor's degree - preferably in Marketing, Communications or related field
• 4 years professional experience in a marketing field
• Strong copywriting, proofreading and editing skills
• Understanding of content strategy, SEO and user experience design
• Experience managing an email marketing program
• Experience managing a social network
• Experience with the following platforms would be a plus: Wordpress, SharePoint, Django, KnackHQ, ArcGIS, Mailchimp, GovDelivery, Hootsuite, Google Ads, Google Analytics
• General knowledge of how web code works is helpful