UX Researcher, Data Analyst & Optimization Specialist

Anatta, a Shopify Platinum Partner, is seeking a passionate UX Researcher, Data Analyst & Optimization Specialist to enhance their optimization practice. The role involves executing analytical and research tasks to transform user behavior into actionable insights, collaborating closely with cross-functional teams to improve user experience and site performance.

Responsibilities:

• Build and maintain detailed journey maps and end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)
• Understand and improve how users move through the funnel, diagnosing high abandonment and bounce points
• Draw qualitative insight about user experience from quantitative data, and vice versa
• Surface friction points and translate them into clear, testable opportunity areas for the Strategist's roadmap
• Conduct thorough data analysis in GA4 and Shopify to understand how users interact with and move through the site
• Build and maintain LTV cohort analyses to connect UX and onsite behavior to long-term customer value and retention
• Own data accuracy and integrity as a core competency — analyzing, validating, and pulling insight from the numbers before anyone else touches them
• Apply sound statistical practice to ensure findings are reliable, not just directional
• Plan and run qualitative research — usability testing, heuristic evaluation, and user interviews — to explain the “why” behind the data
• Apply UX best practices and heuristics to evaluate and improve user experience
• Blend qualitative and quantitative methods into a single, coherent read on user behavior
• Create artifacts such as user flows, wireflows, and journey maps to communicate findings internally and to clients
• Partner with developers to tag interactive elements of the site, ensuring data accuracy and full visibility into user behavior
• Identify tracking gaps and help build out the event architecture that underpins the Strategist's measurement strategy
• Support GA4 funnel setup, custom event design, and ongoing tracking QA
• Maintain a high-velocity, robust A/B testing program with clear strategic hypotheses tied to account goals and success metrics
• Measure and report on the impact of tests and site changes on website performance, LTV, and retention
• Rigorously measure the downstream impact of shipped UX implementations, not just the initial test result — closing the loop from hypothesis to long-term outcome
• Skillfully translate key findings into insights and recommendations that support the Strategist's client narrative
• Create effective, well-structured reports and dashboards that make complex data easy to act on
• Present findings and recommendations clearly, both in written reports and verbal presentation to stakeholders
• Work alongside the UX Strategist, designers, and developers to move from insight to shipped improvement
• Operate comfortably across multiple clients in a fast-paced environment
• Support the Strategist's roadmap with research and analysis delivered on the cadence the account needs

Requirements:

• 4–7 years of experience in e-commerce, UX research, or product/data analytics
• Expertise in Google Analytics, the Shopify ecosystem, and various A/B testing software platforms
• Understanding of quantitative data analysis, statistics, and data visualization
• Strong grounding in journey mapping, funnel analysis, and LTV cohorting
• Understanding of best-practice experimentation design: proposing hypotheses and testing design iterations to learn about users and site experience
• Knowledge of user-centered design process and design thinking strategies
• Comfort applying both quantitative and qualitative research methods to the same problem
• Ability to create effective reports, present them clearly, and use tools that properly derive insight from user data
• Ability to create artifacts such as prototypes, wireframes, user flows, and wireflows to communicate ideas internally and externally
• Experience working across functional teams like development, design, and project management to deliver successful outcomes
• Comfortable in a fast-paced environment, working across multiple clients
• Ability to work well within a reporting structure, translating a Strategist's direction into rigorous execution