Events Marketing Manager (SaaS - Financial Services)

Continuous is a company focused on providing innovative solutions in financial services. They are seeking an Events Marketing Manager to oversee their events program, which is critical for building relationships with financial institutions and generating qualified leads. The role involves strategic planning and execution of various events, ensuring high-quality experiences and measurable outcomes.

Responsibilities:

• You own the full breadth of Continuous’ events program: trade show and conference strategy, sponsored events, curated customer experiences, the customer conference, pre- and post-event marketing campaigns, event lead capture and CRM attribution, performance reporting, and budget management
• On the strategy side, you’ll research and recommend events where our target audience of banks and credit unions congregates, define event strategy for each engagement — including sponsorship tiers, speaking opportunities, MQL targets, and ABM alignment — and design curated experiences like executive dinners and networking events that deepen relationships beyond the booth
• You’ll also architect and launch Continuous’ customer conferences from the ground up, defining the framework, cadence, content strategy, and success metrics
• On the execution side, you own every operational detail: booth logistics, vendor coordination, team registration, travel, branded merchandise, and lead capture
• You’ll build comprehensive pre- and post-event campaigns in HubSpot, ensure leads flow accurately into Salesforce with proper attribution, and deliver post-event performance summaries that give leadership clear visibility into pipeline contribution and ROI
• You’ll work across HubSpot, Salesforce, Monday.com, Captello, Microsoft 365, and Claude AI, partnering closely with Sales, Customer Success, and Product Marketing
• In your first 6 weeks you will hit the ground running — begin taking ownership of events with the support and partnership of your manager:
• Dive into the current event calendar, sponsorship commitments, and historical performance data to rapidly get up to speed on what’s in flight and what’s coming
• Begin owning event logistics and execution for near-term events, with your manager as a close partner as you ramp
• Build relationships with key stakeholders across Sales, Customer Success, Product Marketing, and Revenue Marketing, and get fluent with the events tech stack — Captello, HubSpot-to-Salesforce lead flow, and Monday.com
• In your first 3 months, you'll take full ownership of event execution and begin shaping strategic direction:
• Own end-to-end execution of upcoming events, delivering high-quality, personalized experiences that reflect the Continuous brand
• Build and deploy a repeatable pre- and post-event campaign playbook — attendee outreach, lead capture, nurture activation, and follow-up
• Present a data-driven assessment of the event portfolio to leadership with recommendations for optimization, and draft the initial customer conference framework
• Within 9 months, you will operate as the trusted strategic owner of Continuous entire events program:
• Execute flawlessly across multiple concurrent events — every campaign is live, every lead is attributed, and every post-event review surfaces actionable insights
• Launch the customer conference program with a successful inaugural event that drives product adoption and customer advocacy
• Demonstrate clear, quantifiable pipeline impact — leadership sees events as a proven, scalable growth lever because your data tells the story

Requirements:

• Event Lifecycle Mastery — You've done it all — sponsorship evaluation, booth logistics, on-site execution, vendor coordination, and cross-functional team alignment. You manage every stage with precision, even when multiple events are in different stages simultaneously
• Campaign Architect — Events don't exist in a vacuum. You build integrated pre- and post-event campaigns that maximize every investment — prospecting sequences, social promotion, lead nurture workflows, and follow-up cadences that convert attendees into pipeline
• Financial Services Fluency — You've worked for, or with, financial services organisations on events; specific knowledge of the banking and credit union technology landscape an advantage
• Data-Driven Optimizer — You measure everything — MQLs, SQLs, pipeline influenced, cost-per-lead, ROI — and translate data into strategic recommendations that sharpen future investments. You don't just report results; you tell the story behind them
• Community Builder — You see the customer conference program as a strategic community initiative, not a series of events. You design programs that drive product adoption, foster customer advocacy, and create belonging that strengthens retention
• Determined — This is a Continuous core value, and it's non-negotiable for this role. You're juggling multiple events, coordinating across departments, managing vendors, and keeping aggressive timelines — and you deliver. You solve problems, find creative solutions, and hit your goals