Sr. Growth Marketing Manager, Insurance

Eagleview is a leading provider of aerial imagery, property insights and software that transforms the way people work. The Sr. Growth Marketing Manager, Insurance will lead customer growth for the Insurance business by developing and executing marketing programs that drive customer retention, expansion, and upsell across the insurance customer base.

Responsibilities:

• Develop and execute lifecycle marketing strategies that increase customer retention, product adoption, expansion, and upsell across Eagleview’s insurance portfolio
• Create targeted marketing programs that support customers throughout their growth journey—from individual adjusters and field users to enterprise carrier deployments
• Partner with Sales and Customer Success to accelerate renewals, cross-sell, and upsell opportunities within strategic accounts
• Develop account-based growth programs that support enterprise sales motions and deepen relationships with key insurance carriers
• Increase adoption of new products, capabilities, and AI-powered solutions across existing customers
• Serve as the primary marketing partner to Insurance Business Unit leadership, aligning marketing priorities with revenue objectives and strategic initiatives
• Collaborate closely with Sales leadership and Customer Success on account growth strategies, campaign priorities, and customer engagement plans
• Partner with Product Marketing to refine messaging, customer segmentation, positioning, competitive differentiation, and customer value propositions
• Work with Product teams to launch new capabilities and drive adoption across the installed customer base
• Build and execute integrated campaigns across email, webinars, digital marketing, events, content, customer communications, and sales enablement
• Develop segmentation and personalization strategies based on customer type, product usage, lifecycle stage, and account potential
• Design customer journeys that improve onboarding, adoption, engagement, renewal, and expansion
• Produce high-quality marketing assets independently while leveraging internal resources when appropriate
• Continuously test messaging, channels, offers, creative approaches, and customer journeys to improve business outcomes
• Establish an experimentation framework that balances speed with measurable learning
• Use customer anecdotes and insights, usage data, and market intelligence to uncover new growth opportunities
• Scale successful programs while quickly iterating on those that underperform
• Identify and implement AI tools and workflows that improve campaign development, content creation, customer segmentation, personalization, and analytics
• Use AI to accelerate execution while maintaining high standards for quality, accuracy, and customer relevance
• Stay current on emerging AI capabilities and identify opportunities to increase marketing efficiency and effectiveness across the Insurance business
• Define KPIs tied to retention, expansion revenue, customer engagement, product adoption, and marketing contribution to pipeline
• Build reporting and dashboards that provide actionable insights for Sales and Business Unit leadership
• Make data-driven recommendations that influence marketing strategy and investment decisions

Requirements:

• 5+ years of experience in growth marketing, customer marketing, lifecycle marketing, demand generation, or account-based marketing within B2B SaaS or technology companies
• Proven experience driving customer retention, expansion, upsell, and revenue growth within existing accounts
• Experience supporting enterprise sales organizations and complex, consultative buying cycles
• Strong understanding of account-based marketing strategies and customer lifecycle management
• Exceptional cross-functional collaboration skills with the ability to influence Sales, executive leadership, Product, and Customer Success teams
• Highly analytical with experience translating customer and business data into actionable marketing strategies
• Outstanding written and verbal communication skills
• Experience managing multiple strategic initiatives simultaneously while delivering measurable results
• Experience marketing to property and casualty insurers, claims organizations, adjusters, or insurance technology buyers
• Experience supporting enterprise account growth and expansion within strategic customers
• Familiarity with Salesforce, marketing automation platforms, customer data platforms, and modern marketing analytics tools
• Experience using AI-powered marketing tools to improve productivity, personalization, and campaign performance
• Experience in geospatial technology, property intelligence, PropTech, InsurTech, or related industries