Principal Product Manager, Mobile

ButterflyMX is on a mission to empower people to automate property access, operations, and security from a single platform. They are seeking a Principal Product Manager to lead the mobile product experience, focusing on the needs of property managers and operators while driving innovation and user engagement.

Responsibilities:

• Own the product roadmap for this new area: evaluate what we’ve scoped, stress-test the assumptions, and evolve the plan based on what you learn
• Conduct rigorous discovery by getting close to end users and operators, sharpening the problem definition while iterating with Design and Engineering on the solution
• Embed AI into the product where it creates genuine value, not as a feature checkbox but as a lever for better experiences and smarter operations
• Make smart calls about what we build versus partner versus white-label
• Establish the metrics that matter and hold yourself accountable to them

Requirements:

• 7+ years in product management with a track record of owning products from concept to market
• Mobile-first instincts: you think in mobile experiences natively, understand what makes a consumer app sticky, and have shipped products people use on their phones
• Comfort with ambiguity and early-stage product challenges: you can operate with a partial playbook, fill in the gaps, and make confident decisions with incomplete information
• Strong discovery discipline: you know how to get close to customers, synthesize qualitative signal, and translate it into a clear product direction
• AI-native thinking: you approach product problems by asking how intelligent systems can improve the experience, not by adding AI as an afterthought. You stay current on what the technology can actually do, and you bring that knowledge into discovery, design, and prioritization conversations
• A builder's mindset: you don't just write specs and hand them off. You prototype, tinker, use the tools available to you today to explore ideas quickly, and you close the loop between what you ask engineering to build and how it actually works
• Sharp communication skills: you can influence across engineering, design, go-to-market, and leadership by writing well, presenting clearly, and earning trust without authority
• Experience in proptech, multifamily real estate, or property operations
• Experience building consumer mobile apps with meaningful engagement, retention, or marketplace dynamics
• Experience navigating third-party integrations or white-label partnerships as part of a product strategy
• Background in platforms where the end user and the buyer are different people: you understand that tension and know how to build for both