Digital Marketing Manager, Enterprise Organic Growth

Corus Orthodontists is one of the fastest-growing orthodontic partnership networks in North America. As the Digital Marketing Manager – Enterprise Organic Growth, you'll lead digital experiences that enhance patient discovery and conversion while managing the digital presence across a network of practices.

Responsibilities:

• Own the strategic roadmap for Corus' website ecosystem, identifying enhancements that improve patient experience and conversion
• Partner with agencies to oversee website migrations and upgrades across a multi-location network, delivering scalable, high-quality solutions
• Translate business needs into clear website priorities, recommending new content, service pages, and other improvements that strengthen digital performance
• Oversee website governance and project execution, ensuring requests are appropriately prioritized, routed, and completed
• Drive the health and performance of business listings and local search visibility across 55+ practice locations
• Partner with agency teams to strengthen online reputation across the network
• Evaluate emerging search trends, including AI-powered search experiences, and recommend initiatives that increase visibility and patient discovery
• Establish enterprise standards for listings, digital profiles, and reputation management to ensure high performance across all markets
• Own project execution within Asana, creating project plans, coordinating cross-functional workstreams, and improving templates for repeatable success
• Establish the performance framework and build scalable reporting for Corus' digital ecosystem, defining KPIs and success metrics across organic growth
• Leverage data and analytics to uncover trends, identify opportunities, and prioritize initiatives that improve visibility, engagement, and patient acquisition
• Evaluate the effectiveness of digital programs, recommending continuous improvements based on performance data
• Serve as the Corus liaison for digital initiatives, partnering directly with doctors, practice managers, and operational leaders
• Serve as the primary relationship manager for web, listings, and reputation management agency partners
• Work cross-functionally to prioritize scope and project roadmaps, ensuring agency efforts align with organizational goals
• Continuously evaluate performance, identifying opportunities to improve processes, scalability, and overall return on investment

Requirements:

• Bachelor's Degree in Marketing, Communications, or related field
• 5–8 years of experience managing digital marketing programs that drive organic visibility and patient acquisition
• Experience supporting multi-location brands, franchise, or enterprise digital marketing programs required
• Strong project management skills required with experience using platforms such as Asana, Monday.com, Teamwork, or similar
• Experience leading external agencies or vendor partners to deliver strategic initiatives and business outcomes
• Analytical mindset with experience using data, KPIs, and reporting to inform decisions
• Dental Service Organization experience strongly preferred
• Familiarity of AI search optimization — how LLMs surface brand information and how to structure content to influence that presence