Content Marketing Manager

Planned Parenthood of Greater New York is a leading provider, educator, and advocate of sexual and reproductive health care in New York State. They are seeking a Content Marketing Manager who will be responsible for producing compelling content across various digital platforms to advance the organization's mission and engage with patients, supporters, and community partners.

Responsibilities:

• Produces and manages a consistent pipeline of high-quality content, including social media posts, short-form videos, graphics, blog posts, email content, and storytelling campaigns that expand reach and deepen audience engagement
• Captures, records, edits, and publishes timely video content, including Reels, TikToks, interviews, and behind-the-scenes storytelling, and is comfortable appearing on camera and providing voice-over narration when appropriate
• Identifies and elevates compelling patient, community, supporter, and organizational stories that shape perspectives about sexual and reproductive health care, education, and rights
• Monitors social media conversations, cultural moments, platform trends, and emerging best practices to create relevant and timely content that strengthens PPGNY's digital presence
• Cultivates and engages online communities through active social listening, audience engagement, relationship-building with partners and influencers, and responsive digital communications
• Supports the development and execution of integrated marketing and advocacy campaigns designed to grow audiences, increase engagement, inspire action, and strengthen supporter relationships
• Creates written and visual content for email marketing campaigns, including copywriting, content development, and audience-focused storytelling
• Uses analytics and audience insights to evaluate content performance, identify opportunities for growth, and optimize digital strategies across platforms
• Thrives in fast-paced digital environments, brings curiosity and creativity to content development, and continuously tests new approaches to audience engagement and storytelling
• Performs other duties as assigned

Requirements:

• Proficiency in video editing using video-specific software or in-app tools, such as Instagram or TikTok
• Experience working in reproductive/sexual health care, social justice, or mission-driven environments
• Excellent communication (oral, written, presentation, and image) skills
• Must have the ability to travel to health centers and events across the affiliate's areas
• Creative eye for graphic design and developing content across a variety of channels and platforms (extensive design experience is not required)
• Proficiency in Microsoft Office suite, social media platforms including Facebook, Twitter, Instagram, TikTok, and social media management systems like Sprout Social
• Must be self-directed with ability to work collaboratively and independently in a remote setting
• Strong writing skills, able to write concisely, clearly, and quickly
• Strong, detail-oriented communicator who takes initiative
• Excellent time and project management skills
• Has an energized curiosity for emerging trends in digital spaces (including new platforms, influencers, media focuses, and cultural movements) that are related or tangential to PPGNY's missions and values
• Ability to identify opportunities for digital content and spearhead creative
• Bachelor's degree in marketing-related field, or comparable work experience
• 3-4 years in social media marketing and digital content management, including but not limited to social media, Google Analytics, website management, and other web development tools
• Commitment to PPGNY's mission, purpose, and values
• Bilingual, English and Spanish, is a plus
• Strong writing and editing skills, including the ability to carefully target messaging, quickly turn around materials, and respond to current events
• Must be a motivated self-starter and able to function effectively with a degree of Autonomy
• A high level of enthusiasm, energy, initiative, and drive
• Ability to distill complicated issues and research for messaging to multiple audiences
• Ability to prioritize work on several simultaneous, deadline-driven projects