Sr. Content Marketing Manager

Mendix is a global leader in enterprise low-code app development, fundamentally reinventing the way applications are built. They are seeking a Senior Content Marketing Manager to lead and manage the production of content that drives awareness, pipeline, and product adoption, translating complex concepts into compelling narratives.

Responsibilities:

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers
• Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Lead a scalable content framework that can support multiple technical personas
• Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced
• Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
• Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves
• Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works
• Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

Requirements:

• 7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company
• Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP
• Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)
• Background in data engineering, software development, or a technical field — or deep editorial experience covering this space
• Experience marketing to developer, practitioner, or highly technical audiences at scale
• Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
• Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)
• Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows