Senior Brand and Content Marketing Manager

Ellis Porter is a team of dedicated immigration professionals aiming to improve the immigration experience for employers and individuals. The Senior Brand and Content Marketing Manager will lead the brand and content marketing function, defining the company's voice and strengthening its market presence through a scalable content engine.

Responsibilities:

• Own the brand voice. Decide how Ellis Porter sounds and looks, while keeping that voice and visual standard consistent across our website, campaigns, social media, thought leadership, and other client-facing touchpoints. Lead the brand and content strategy to strengthen awareness, build trust, and support marketing-generated inquiries
• Own the website. Our main site is Ellis Porter’s front door and content home. Own how it reads and feels by leading messaging, page copy, content structure, and editorial priorities, and keep it clear, current, and on‑brand as it grows and evolves
• Run the content engine. Build and manage a scalable content program that earns trust and brings in inquiries, spanning explainers, educational content, thought leadership, video, webinars, social content, and other authority‑building assets that improve visibility and credibility
• Own social and community. Set the voice and lead day‑to‑day posting, engagement, and optimization across our channels, starting with LinkedIn, using AI tools to increase speed and execution capacity while keeping quality and brand standards high
• Own authority and reputation. Turn attorney expertise, client outcomes, and reviews into visible proof points, and oversee how Ellis Porter shows up across reviews, directories, profiles, and key industry events to strengthen our authority and reputation in the market
• Direct the creative. Produce and adapt content, creative, and campaigns, using AI tools and external design/video partners as needed, while monitoring performance and using insights to refine messaging and improve engagement
• Partner and coordinate. Work closely with attorneys, leadership, and internal stakeholders to align content and brand initiatives with Ellis Porter priorities and manage external vendors when needed while maintaining in‑house ownership of brand strategy, editorial quality, and outcomes
• Measure and refine. Monitor content, brand, and channel performance, and use insights to refine messaging, improve engagement, and strengthen marketing’s contribution to firm growth

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, Journalism, English, or a related field
• 6+ years of experience in brand, content, or integrated marketing, with meaningful ownership of brand voice, messaging, and content strategy
• Proven experience building and managing multi-channel content programs (website, editorial, social, thought leadership, and reputation-building initiatives)
• Strong understanding of how content drives brand positioning, organic visibility, engagement, and demand generation, with the ability to tie efforts to business outcomes
• Excellent writing and editing skills, able to make complex, high-stakes subject matter clear, credible, and accessible for diverse audiences
• Genuinely AI-native, using modern AI tools to improve speed, quality, content development, and execution capacity
• Experience across multiple marketing channels, with depth in at least two areas such as content strategy, brand messaging, social media, thought leadership, SEO/AEO-informed content, or reputation management
• Strong creative judgment and collaboration skills, including directing external creative partners, working cross-functionally, managing priorities, and building structure in a role with broad scope and high ownership
• High level of curiosity, resourcefulness, and accountability, with a willingness to test ideas, learn quickly, and build from the ground up
• Comfort across both B2C and B2B audiences