Lead Maximization Program Manager- Growth Marketing - Omaha, Ne

Mutual of Omaha is seeking a Lead Maximization Program Manager in Growth Marketing to enhance lead generation programs for financial professionals. This role focuses on developing, optimizing, and scaling initiatives to improve lead quality and conversion rates while managing vendor relationships and analyzing performance data.

Responsibilities:

• Develop, manage, and optimize lead generation programs designed to drive business growth and increase advisor engagement
• Partner directly with financial advisors to improve lead utilization, increase appointment and conversion rates, and maximize return on lead generation investments
• Analyze lead performance data, advisor outcomes, and program metrics to identify opportunities for optimization and growth
• Consult with advisors on best practices, campaign strategies, follow-up processes, and lead conversion techniques to improve results
• Evaluate lead quality, volume, conversion rates, and cost efficiency, making recommendations to enhance program effectiveness
• Manage relationships with lead generation vendors and strategic partners, monitoring performance and identifying opportunities to improve lead acquisition outcomes

Requirements:

• Experience with Managing and running Lead Generation
• Analytical capability: Ability to interpret performance data, generate insights, and translate findings into actionable business recommendations
• Strategic thinking: Demonstrated ability to develop and execute strategies that align to business objectives and drive measurable outcomes
• Cross-functional collaboration: Proven ability to influence and partner across teams to deliver results in a matrixed environment
• Program management: Experience managing multiple initiatives, priorities, and stakeholders with strong execution discipline
• Excellent communication skills
• Salesforce background experience