Content Manager: Performance & Product Content

WIN Reality is a sports technology company revolutionizing baseball and softball training through immersive VR, AI-powered swing analysis, and connected field technology. The Content Manager will create, edit, publish, and optimize performance and product content across video, written, social, web, paid media, lifecycle, and in-product channels while managing organic social growth and partner content execution.

Responsibilities:

• Own creation and final execution of core marketing content across video, written, and social formats
• Produce and finalize core content assets from briefs provided by Product Marketing, Growth/Paid Media, Lifecycle Marketing, and Partnerships. These assets are then extended into email, push, and SMS channels by the Lifecycle Marketing team
• Create content through both internally driven and partner-driven workflows, including:
• Internally originated campaigns and product content
• Partner and creator collaborations coordinated through the Partnership Manager
• Support two partner content models:
• Partners who produce their own content
• Partners who rely on WIN for production and editing
• Serve as the internal execution lead for partner content deliverables and collaborative productions
• Edit and assemble content into channel-ready formats
• Ensure content meets WIN brand, performance, and product accuracy standards
• Maintain consistent tone and instructional clarity across all outputs
• Own day-to-day management of WIN Reality and Blast Motion organic social channels across: Facebook, Instagram, TikTok, YouTube, LinkedIn
• Plan, create, publish, and manage organic social content calendars
• Produce and adapt content for platform-native formats
• Post consistently and optimize content mix by platform
• Curate performance, training, product, and partner content for social distribution
• Engage with community comments and conversations to build audience trust and interaction
• Collaborate with the Partnership Manager to amplify creator and partner content
• Coordinate with Paid Media to identify organic posts suitable for paid amplification
• Track platform performance and growth metrics and report on results
• Continuously test formats, hooks, and content types to grow reach and engagement
• Work closely with:
• Partnership Manager (partner content and creator collaborations)
• Product Marketing (product and campaign briefs)
• Lifecycle Marketing (who extends core content into email, push, and SMS programs)
• Paid Media (creative variants and ad formats)
• Design (visual execution and asset production support)
• Translate strategic briefs into execution-ready core content assets that can be reused across paid, product, social, and lifecycle channels

Requirements:

• 4+ years in content production, content marketing, or creative execution
• Strong experience producing video and social-first content
• Experience editing and packaging short-form performance content
• Experience supporting campaign and product marketing content
• Strong working knowledge of baseball and/or softball required
• Able to recognize high-quality instruction and mechanics content
• Strong video editing and content production skills
• Strong writing and content structuring ability
• Able to turn rough inputs into polished outputs
• Comfortable working from briefs and production outlines
• High attention to detail and instructional accuracy
• Organized and deadline-driven
• Comfortable working with athletes, coaches, and creators
• Able to manage multiple content streams simultaneously
• Comfortable working with creators and athletes on-camera and in live environments
• Sports-native and performance-minded
• Creative but execution-focused
• Fast and detail-oriented
• Comfortable shipping high volumes of content
• Coachable and collaborative
• Quality-focused without being perfection-blocked
• Energized by building content that helps athletes improve
• Experience managing and growing brand social media channels preferred
• Familiarity with training, coaching, or player development strongly preferred