Web Product Manager

Doppel is on a mission to stop social engineering attacks before they cause harm, protecting companies and customers from phishing and brand abuse. As a Web Product Manager, you will own the strategy and evolution of web experiences, ensuring they communicate value and drive business outcomes.

Responsibilities:

• You will audit our current site and identify gaps across product, features, use cases and industry pages
• You’ll define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs
• Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health
• You will translate product positioning and messaging into compelling, web-native experiences
• You’ll collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context
• Act as the voice of the web user, ensuring messaging is optimized for readability, searchability, and conversion
• You will lead the creation of new pages from concept to launch
• This includes shaping content, defining structure, and developing wireframes that effectively communicate complex ideas and guide users to action
• Ensure all new pages meet best practices for performance, accessibility, and SEO
• You will work closely with Design and Web Engineering to bring pages to life, ensuring projects move efficiently from idea to launch
• You’ll proactively remove blockers, make decisions, and maintain momentum without requiring constant oversight
• You will regularly evaluate page performance using tools like Google Analytics, heatmaps, and A/B testing platforms
• Identify opportunities to improve clarity, engagement, and conversion through data-driven hypotheses and experimentation
• You’ll iterate on existing experiences to ensure our site stays current, effective, and aligned with company goals and growth targets

Requirements:

• 6+ years of experience as a Web Product Manager, or Digital Experience role, specifically focused on B2B marketing or growth
• Proven track record of defining, launching, and optimizing high-traffic, high-impact marketing websites
• Strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies
• Proficiency with web analytics (e.g., Google Analytics 4) and A/B testing tools (e.g., Optimizely, VWO)
• Excellent communication skills with the ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility
• Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices
• A bias for action and a demonstrated ability to take projects from vague concepts to polished, measurable results
• Experience working in a high-growth SaaS environment
• Good eye for design
• Prior experience defining and measuring growth metrics like MQLs, sign-ups, and pipeline contribution from web channels