Senior Manager, Marketing Operations

Pluralsight provides a learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. The Senior Manager, Marketing Operations will lead a technical team responsible for the go-to-market technology ecosystem, data flows, integrations, lead management, campaign infrastructure, and reporting. This role will partner with Revenue Marketing, Revenue Operations, Analytics, and IT to build scalable marketing systems and reliable data foundations.

Responsibilities:

• Marketing technology ecosystem — Govern the full martech roadmap: vendor relationships, rationalization, onboarding, offboarding, documentation, and access governance across every tool in the stack
• Lead management & data flows — Design and maintain lead flows from capture through CRM sync and routing. Partner with Revenue Ops to align on lifecycle stages, definitions, and SLAs — and hold the line on data quality
• Campaign & reporting infrastructure — Own UTM governance, campaign attribution standards, and the data flows that feed pipeline and funnel reporting. Be the connective tissue between marketing and the dashboards Finance trusts
• Data architecture & integration layer — Own the models, taxonomies, and field standards that hold the GTM data foundation together. Drive reliable data orchestration with robust monitoring and proactive error handling

Requirements:

• 8+ years in B2B SaaS or enterprise technology marketing operations or revenue operations
• 4+ years managing teams of technical marketing or operations professionals
• Deep hands-on expertise with Marketo, Iterable, and Salesforce CRM
• Proven track record designing and maintaining lead management data flows and campaign tracking infrastructure
• Strong command of data architecture, API integrations, and data orchestration in a martech context
• Experience managing a full martech stack end-to-end, including vendor lifecycle governance
• Demonstrated ability to partner with Revenue Operations, Analytics, and IT on shared data and systems initiatives
• Strong project management and communication skills across complex, simultaneous workstreams
• Experience leading technology transformations or major re-platforming initiatives
• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays