Marketing Manager III

ICONMA is seeking a Marketing Manager III for their remote location. The role involves developing and executing marketing strategies to achieve sales goals and working closely with various teams to deliver integrated marketing programs for retail.

Responsibilities:

• Work closely with Sales, Channel Marketing, Integrated Marketing, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap and sales goals
• Apply analytical rigor, a deep understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle at Retail
• Deliver cross-channel programs for retail including strategy, execution, optimization, analysis and reporting
• Develop a deep understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
• Partner closely with many teams to identify opportunities and deliver integrated marketing programs for retailers: External partners, Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
• Track performance of programs to provide data-backed insights to optimize programs and find new opportunity areas

Requirements:

• Retail experience (agency or client side)
• Experience cross functional teams
• Marketing or creative reproduction background
• 5+ years of experience in retail marketing, managing and executing large scale retail campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business results
• Adaptability
• Electronics background (walmart, best buy, google)
• Brand strategist