Retail Marketing Manager-UK

职位描述

Job Responsibilities 1. Offline Experience Activities (Core: Test Drive + Experience Stores) -Responsible for the planning and execution of test drive activities, experience days, auto shows, roadshows, and pop-up store events in the UK market. -Collaborate with dealers to ensure test drive routes, explanation standards, and experience processes meet XPENG user experience standards. -Monitor event effectiveness and produce post-event analyses. 2. User Operations (Community + Retention) -Build the UK XPENG user community (WhatsApp, offline owner groups, interest communities). -Plan referral programs, referral rewards, owner clubs, and owner content co-creation projects. -Collaborate with charging partners and experience stores to conduct user activities. 3. User Experience (CX/UX) Optimization -Collect feedback on test drives, store experiences, delivery, and daily usage experiences. -Identify local pain points (such as charging coverage, road conditions, language barriers, etc.) and drive experience optimization at headquarters. -Participate in developing SOPs for user experience at experience stores and service centers. 4. Marketing Campaign Coordination -Collaborate with brands, social media, and PR to transform campaign content into content resources, owner stories, and user testimonials. -Collaborate with agents to drive market promotion implementation. 5. Data Analysis -Analyze metrics such as user growth, retention, campaign engagement, NPS, and satisfaction. -Output user insights to provide a basis for product and marketing decisions.

职位要求

Job Requirements 1. 2–6 years of experience in campaign operations, car test drive events, user operations, or experience management. 2. Experience in the automotive or consumer technology industry is preferred. 3. Familiar with UK user behavior and local social media platforms. 4. Fluent in English or Chinese is a plus. Cross-cultural communication and project management skills.