Marketing Campaign Automation Manager

McGraw Hill is a leading provider of digital and print educational resources, aiming to accelerate student success through effective learning tools. They are seeking a Marketing Campaign Automation Manager to execute scalable customer communications, manage campaign processes, and enhance operational efficiency using marketing automation platforms.

Responsibilities:

• Build and implement Higher Education email campaigns by partnering with Marketing Operations Managers to execute campaigns from planning through deployment
• Develop and maintain campaign project management plans and stakeholder send calendars to coordinate priorities, timelines, and campaign delivery
• Collaborate with Marketing Operations Engineers to automate campaign build and send processes through platform APIs, improving efficiency and scalability
• Serve as the primary Higher Education platform administrator for marketing automation platforms, including Drift, ensuring platform functionality and operational support
• Serve as the marketing automation platforms expert by establishing, documenting, and socializing governance processes for platform selection and utilization
• Partner with data engineers to standardize campaign execution across marketing automation platforms and create consistent, scalable processes
• Document platform functionality and build solutions across marketing automation platforms to maintain key capabilities and support ongoing business needs
• Lead the evaluation of AI toolsets within marketing automation platforms, identifying practical use cases and adoption opportunities
• Develop and implement AI adoption strategies to streamline campaign implementation and improve operational efficiency
• Collaborate with the broader Marketing Operations team to identify and resolve data and process gaps that enable AI-enhanced workflows and continuous improvement

Requirements:

• Bachelor's degree in Marketing, Computer Science, or a related field required
• Minimum four years of experience in marketing automation, including building, testing, launching, and optimizing email campaigns
• Minimum two years of project management experience
• Ability to travel 3-4 times per year
• Ability to work in a general office or remote environment
• Experience with Marketo, Braze, Gainsight, and Salesforce preferred