Senior Product Marketing Manager, Institutional Data

Chainlink Labs is an oracle platform that brings capital markets onchain and powers decentralized finance through data, interoperability, compliance, and privacy infrastructure. The Senior Product Marketing Manager will lead the positioning, go-to-market strategy, competitive analysis, content, and commercial packaging for institutional data distribution solutions, helping data providers and onchain consumers adopt Chainlink’s platform.

Responsibilities:

• Map the Data Value Chain: Document the end-to-end workflow for institutional data, from proprietary sources to on-chain smart contracts, and identify the commercial motivations for every participant
• Craft Distribution Narratives: Own the positioning for proprietary data distribution, making the commercial case for providers to publish onchain and for onchain consumers to adopt institutional data
• Develop Canonical Content: Create the "Product Marketing Playbook” and strategic inputs that fuel the content, events, and PR teams, ensuring a coherent and authoritative voice across all data-related touchpoints
• Competitive Governance: Maintain a definitive landscape of direct competitors, incumbents, and build-it-yourself alternatives, ensuring our GTM teams are equipped to differentiate Chainlink’s data solutions
• Shape Pricing & Packaging: Partner with Product and Sales to influence the commercial structures of our data offerings, ensuring they align with how institutional data is bought and sold

Requirements:

• At least 6 years of experience in product marketing or strategy, with deep fluency in institutional data licensing, distribution, and commercial structures
• Proven ability to translate complex data workflows and technical distribution mechanics into clear, business-focused value propositions
• Understands how institutional data providers operate and what they require to publish onchain, and how the buy-side consumes that data onchain, from DeFi protocols today to other institutions over time
• Can build positioning that speaks to data providers' commercial realities, not just the technical capability (index providers, rating agencies, reference data vendors)
• Proven experience owning GTM strategy and execution for successful platform or infrastructure launches
• Strong collaborative skills, with the ability to act as the 'go-to' marketing lead for a complex category
• Prior role at a major data vendor
• Technical background or strong comfort working with data-heavy products and API-based distribution
• Familiarity with onchain data infrastructure, oracles, or how DeFi protocols consume external data