Senior Manager, Marketing Program Management

Repligen Corporation is building a best-in-class in-house marketing agency to enhance global marketing execution. The Senior Manager, Marketing Program Management, will lead a team to translate strategic marketing priorities into effective campaigns while managing program practices and ensuring alignment with business objectives.

Responsibilities:

• Partner with Strategic Marketing and Business Unit leaders to interpret marketing briefs and translate them into actionable campaign plans and deliverables
• Lead end-to-end campaign execution across digital and omni-channel initiatives
• Ensure alignment of marketing programs with business goals, product portfolios, and revenue targets
• Lead, mentor, and develop a team of Program Managers and Technical Writers leveraging AI to improve team efficiency
• Act as both strategic leader and hands-on contributor, stepping into execution when needed
• Establish best practices, workflows, and quality standards for campaign and content delivery
• Drive a culture of accountability, creativity, and continuous improvement
• Oversee the development and delivery of marketing assets (digital, print, web, video)
• Ensure projects are delivered on time, on budget, and aligned to strategic objectives
• Manage cross-functional coordination across marketing, product management, and commercial teams
• Own and optimize campaign management platforms
• Design and manage workflows to improve efficiency, scalability, and visibility
• Provide user support and drive adoption of tools and processes
• Manage marketing budgets, forecasts, and monthly accruals
• Ensure accurate tracking and reporting of marketing spend
• Optimize resource allocation to maximize ROI and productivity
• Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
• Use AI to rapidly develop drafts, variations, and personalized content at scale
• Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
• Partner with leadership to test and adopt emerging AI tools that enhance marketing performance
• Oversee integrated content development across channels (digital, print, social, web)
• Collaborate with subject matter experts to ensure technical accuracy and relevance
• Align content to customer journeys and campaign objectives
• Track and report on campaign performance using dashboards and analytics tools
• Generate insights to improve campaign effectiveness and ROI
• Continuously refine programs based on data-driven learnings

Requirements:

• Bachelor's degree in Marketing, Business, Design or related field
• 8+ years of relevant experience in marketing program management, campaign execution, or product marketing, and 4+ years of management experience
• Proven experience translating strategy into execution in a matrixed organization
• Strong proficiency in marketing automation and campaign management platforms
• Advanced skills in Microsoft Office (Excel, PowerPoint)
• Experience with creative and AI-enabled tools (e.g., Adobe Creative Suite, Canva, Jasper, Claude)
• Solid understanding of digital marketing channels and tactics
• Demonstrated ability to lead and develop high-performing teams in a player/coach model
• Exceptional project management and organizational skills
• Strong communication and stakeholder management capabilities
• Ability to operate effectively in a fast-paced, global matrixed environment
• Data-driven mindset with a focus on measurable outcomes
• Experience in life sciences, biotechnology, or pharmaceutical industries strongly preferred