Contract Professionals, Inc. is seeking an experienced Marketing Manager to build and lead their outbound marketing efforts in a growing B2B manufacturing organization. This role involves creating marketing programs, driving brand awareness, lead generation, and business growth, while collaborating with company leadership and external vendors.
Responsibilities:
- Develop and execute B2B marketing strategies that drive lead generation and business growth
- Plan and manage digital marketing campaigns, content marketing, email marketing, and social media initiatives
- Build and manage marketing programs that align with sales objectives
- Generate qualified leads through demand generation and account-based marketing (ABM) strategies
- Manage CRM and marketing automation platforms, analyze campaign performance, and report key metrics
- Coordinate trade shows, customer events, and marketing initiatives
- Partner with internal teams and external vendors to deliver marketing projects
- Monitor KPIs and continuously improve marketing effectiveness
- Support the development of marketing collateral, presentations, and promotional materials
Requirements:
- 8+ years of progressive B2B marketing experience
- Experience building or expanding a marketing function within a manufacturing or technical B2B environment
- Proven success with demand generation, lead generation, and campaign management
- Experience with digital marketing, content creation, email marketing, and social media
- Experience with CRM and marketing automation platforms (HubSpot preferred)
- Strong understanding of Google Analytics and marketing performance metrics
- Excellent project management, communication, and organizational skills
- Experience supporting technical products, industrial manufacturing, or engineered solutions is highly preferred
- Experience within one or more of the following industries is highly desirable: Industrial Manufacturing, Precision Manufacturing, Semiconductor Equipment, Scientific Instrumentation, Aerospace, Industrial Services, Technical B2B Products