Senior Product Marketing Manager, M-Files AI Platform & Cloud (Remote, Bay Area)

M-Files is redefining how work gets done with its innovative document management system. They are seeking a strategic and execution-oriented Senior Product Marketing Manager to lead the marketing efforts for their AI platform, focusing on positioning, messaging, and go-to-market strategies.

Responsibilities:

• Own and refine the overarching AI platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility
• Define differentiated messaging and value propositions for platform capabilities across personas and industries
• Define differentiated FedRAMP messaging and value propositions for platform capabilities across personas and industries while supporting related content programs
• Ensure consistency and clarity of AI platform-level messaging across all marketing, enablement, and sales touchpoints
• Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements
• Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights
• Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools
• Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services
• Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy
• Deliver actionable insights to Sales, Product, and Executive teams
• Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers
• Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content
• Collaborate with cross-functional teams to position M-Files as an industry leader in AI-powered information management
• Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant professional experience
• 8+ years of product marketing experience in B2B enterprise SaaS
• Demonstrated experience marketing AI platforms and cloud technologies
• Experience positioning solutions within FedRAMP or other regulated government environments
• Experience leading cross-functional product launches from strategy through execution
• Demonstrated ability to lead cross-functional product marketing initiatives and influence senior stakeholders without direct authority
• Strong AI acumen and domain expertise with an understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions
• Proven experience developing positioning and messaging for successful cross-functional product launches
• Excellent communication, storytelling, and executive presentation skills
• Experience presenting at webinars, conferences, analyst briefings, podcasts, customer events, and product demonstrations
• Experience recording on-camera product demonstrations and creating video-based content
• Experience in content management, information management, workflow automation, enterprise content management (ECM), or knowledge management markets
• Experience partnering closely with Product Management teams in a fast-paced technical environment
• Experience supporting global sales organizations and partner ecosystems
• Experience recording product demonstrations or creating video-based customer enablement content