About this role
IBJ Media is a leading news source in Indiana, known for its in-depth business reporting. The Marketing Manager role is a hands-on position focused on developing, executing, and optimizing marketing campaigns to drive audience and revenue growth across various brands and events.
Responsibilities:
- Collaborate with a cross-functional team to develop, schedule, execute and measure marketing for events, subscriptions and other company initiatives
- Develop and execute integrated campaigns that drive growth across subscriptions, events, newsletters, podcasts, products and other initiatives
- Develop campaign briefs defining objectives, audiences, messages, deliverables, timelines and success measures to guide shared design and technical resources
- Serve as the companywide project manager for all campaigns, establishing clear deadlines and ensuring all campaigns reflect the highest quality and accuracy
- Develop and manage schedules, tasks, dependencies and approvals in Asana
- Serve as the primary writer for all IBJ Media marketing campaigns, including subscription advertising, event promotions, email, ads (print, digital and broadcast), websites, landing pages, social media and press releases
- Review and improve existing campaign creative and copy to strengthen clarity, relevance and improve results
- Proofread marketing materials for accuracy, consistency and brand alignment
- Develop and implement audience segmentation, testing and optimization strategies to create email and digital campaigns to fuel growth
- Make routine edits to promotional email and web copy, templates, images, links, buttons and formatting using basic HTML and CSS when needed
- Review pages for accuracy, usability, responsiveness and conversion effectiveness
- Establish campaign goals, deadlines and key performance indicators before launch
- Monitor, analyze and optimize performance across email, web, paid media, social media, newsletters, print and broadcast
- Prepare concise reports outlining results, insights and recommendations
- Plan, execute and optimize paid and organic campaigns on social media
- Manage targeting, budgets, placements, copy and creative variations
- Write and schedule social media content across multiple channels and brands
Requirements:
- Exceptional marketing copywriting, editing and proofreading skills
- Demonstrated ability to write persuasive copy across email, print, digital, web, broadcast and social media
- Demonstrated ability to prioritize work based on business value, impact and timing
- Experience developing and executing campaigns tied to measurable audience and revenue outcomes on LinkedIn and other social media platforms
- Experience with email marketing platforms; Delivra experience preferred
- Working knowledge of HTML and CSS for minor email and website edits
- Experience with campaign analysis, testing and optimization
- Strong analytical, organizational and project-management skills
- Ability to work independently while collaborating with shared creative and technical partners
- Proven ability to anticipate challenges, resolve issues and keep campaigns moving
- Experience with Asana, Buffer, Canva and Adobe preferred
- Bachelor's degree in marketing, business, journalism or a related field preferred
- Four or more years of hands-on marketing experience with a demonstrated ability to translate business priorities into campaign goals, target audiences, value propositions, offers, calls to action and channel plans