IBJ Media is a leading news source in Indiana, known for its in-depth business reporting. The Marketing Manager role is a hands-on position focused on developing, executing, and optimizing marketing campaigns to drive audience and revenue growth across various brands and events.

Responsibilities:

Collaborate with a cross-functional team to develop, schedule, execute and measure marketing for events, subscriptions and other company initiatives
Develop and execute integrated campaigns that drive growth across subscriptions, events, newsletters, podcasts, products and other initiatives
Develop campaign briefs defining objectives, audiences, messages, deliverables, timelines and success measures to guide shared design and technical resources
Serve as the companywide project manager for all campaigns, establishing clear deadlines and ensuring all campaigns reflect the highest quality and accuracy
Develop and manage schedules, tasks, dependencies and approvals in Asana
Serve as the primary writer for all IBJ Media marketing campaigns, including subscription advertising, event promotions, email, ads (print, digital and broadcast), websites, landing pages, social media and press releases
Review and improve existing campaign creative and copy to strengthen clarity, relevance and improve results
Proofread marketing materials for accuracy, consistency and brand alignment
Develop and implement audience segmentation, testing and optimization strategies to create email and digital campaigns to fuel growth
Make routine edits to promotional email and web copy, templates, images, links, buttons and formatting using basic HTML and CSS when needed
Review pages for accuracy, usability, responsiveness and conversion effectiveness
Establish campaign goals, deadlines and key performance indicators before launch
Monitor, analyze and optimize performance across email, web, paid media, social media, newsletters, print and broadcast
Prepare concise reports outlining results, insights and recommendations
Plan, execute and optimize paid and organic campaigns on social media
Manage targeting, budgets, placements, copy and creative variations
Write and schedule social media content across multiple channels and brands

Requirements:

Exceptional marketing copywriting, editing and proofreading skills
Demonstrated ability to write persuasive copy across email, print, digital, web, broadcast and social media
Demonstrated ability to prioritize work based on business value, impact and timing
Experience developing and executing campaigns tied to measurable audience and revenue outcomes on LinkedIn and other social media platforms
Experience with email marketing platforms; Delivra experience preferred
Working knowledge of HTML and CSS for minor email and website edits
Experience with campaign analysis, testing and optimization
Strong analytical, organizational and project-management skills
Ability to work independently while collaborating with shared creative and technical partners
Proven ability to anticipate challenges, resolve issues and keep campaigns moving
Experience with Asana, Buffer, Canva and Adobe preferred
Bachelor's degree in marketing, business, journalism or a related field preferred
Four or more years of hands-on marketing experience with a demonstrated ability to translate business priorities into campaign goals, target audiences, value propositions, offers, calls to action and channel plans

IBJ Media

Open Positions (1)

Marketing

Marketing Manager