Marketing Manager - Industry & Solutions

Premier NX is a global leader in providing BPO, KPO, ITO, and consultative services to clients across industries. They are seeking a versatile Marketing Manager to lead industry-focused marketing efforts and drive brand authority and inbound demand for specific target industries.

Responsibilities:

• Develop deep subject matter expertise in our target verticals. Translate Premier NX’s service pillars into compelling value propositions that resonate with B2B decision-makers
• Manage the 'marketing mix' for our suite of services, ensuring consistent messaging across different buyer personas and industry segments
• Design and execute multi-channel campaigns (email, SEO, SEM) to drive high-quality inbound leads and nourish the sales pipeline
• Lead the creation of high-value content, including white papers, case studies, and 'social proof' assets that demonstrate our success in helping companies scale
• Manage the Premier NX professional social presence, focusing on LinkedIn to build thought leadership and community engagement within our target industries
• Create the toolkits, pitch decks, and collateral necessary for the sales team to effectively communicate our 'unstuck' POV to mid-market prospects

Requirements:

• 5+ years of B2B marketing experience, with at least 3 years specifically marketing to the U.S. market (or 5 years within the broader North American market)
• Proven track record in 'Industry Marketing'—you know how to speak the language of specific sectors (e.g., Financial Services, Healthcare, or Wellness)
• Strong proficiency in product marketing (positioning/messaging) and portfolio marketing (managing multiple service lines)
• Hands-on experience with demand generation, content strategy, and social media management
• Familiarity with Zoho CRM and HubSpot (specifically for forms/lead capture) is a major plus
• A deep understanding of the B2B buying cycle, long-form sales lead times, and account-based marketing principles
• Exceptional writing and storytelling skills; ability to take complex tech-enabled services and make them human-centered and accessible
• Must be based in Canada and capable of working effectively in North American time zones