Sr Field Marketing Manager

24 Hour Fitness is an industry leader committed to creating a healthier, happier world through fitness. The Sr Field Marketing Manager is responsible for all aspects of Field Marketing for a defined market, leading local growth initiatives and managing relationships with field sales partners to drive member acquisition and retention.

Responsibilities:

• Local marketing strategy & planning. Lead strategic planning for the market: set objectives, lead campaign planning, allocate and manage budget, and execute integrated tactics across in-club, digital, social channels and events
• Demand generation & acquisition. Develop and optimize local campaign-based programs that drive traffic, leads, trials, and membership sales at existing clubs in partnership with Marketing and Sales teams
• Community & partnerships. Evaluate regional and local community opportunities such as event sponsorships and donations
• Social, content & community. Guide local organic social, content, influencer/community partnerships, and online reputation/review management to strengthen brand affinity in-market
• Analytics, measurement & ROI. Report on KPIs and analyze performance across the marketing funnel. Recommend actions to address underperforming markets, clubs, and competitive situations
• Competitive intelligence. Own competitive intelligence for the market, drawing on outside sources and on-the-ground shops, and leverage it with market knowledge to make fact-based decisions and educate DMA teams
• Field partnership & communication. Serve as the Voice of Marketing to field leadership; communicate plans and results clearly and frequently visit and interact with club and corporate teams at all levels
• Budget management. Oversee local marketing budget and report on spend efficiency and return

Requirements:

• Solid marketing and brand fundamentals across both digital and traditional channels, including paid and organic social, paid search, SEO, email/SMS, direct mail, media, web, events, and promotions
• Hands-on experience with martech: CRM (e.g., Salesforce or HubSpot), marketing automation, and paid media platforms (e.g., Meta, Google Ads)
• Strong analytical skills with the ability to define KPIs, work with dashboards and attribution (e.g., Tableau, Power BI, Looker, or GA4), and translate data into action
• Proven event/experiential marketing and local activation experience
• Strategic insight and business acumen; ability to manage business analysis and budgets
• Clear, effective communicator with executives, management, club employees, agencies, and partners; strong presentation skills
• Proven creativity in developing new marketing ideas and initiatives
• Strong cross-functional and collaborative skills; able to influence in a matrix environment
• Consumer-focused with excellent customer-service orientation
• Comfort adopting modern productivity and AI-assisted marketing tools
• Proficient with Microsoft Office (Excel, Word, PowerPoint)
• Able to balance priorities, meet deadlines, and manage continuous change in a fast-paced environment
• Bachelor's degree in marketing, communications, or a related field
• 7+ years of marketing experience building growth-oriented consumer brands in a fast-paced environment
• Demonstrated experience across digital channels (paid social/search, SEO, email/SMS) alongside traditional media and direct marketing
• Retail, operations, and/or merchandising experience
• Experience directing advertising, PR, and/or digital agencies
• Experience with media planning and buying, demand/lead generation, and marketing promotions
• People-management experience
• Experience marketing a multi-unit retail, fitness, or consumer-services brand across multiple DMAs
• Account-based or geo-targeted local marketing experience
• Familiarity with local SEO, listings management, and online reputation/review programs
• Master's degree or MBA in Marketing, Advertising, or Communications
• 5+ years in lead generation and acquisition at a multi-chain retailer
• Track record of measurable ROI on local/field marketing spend