Analyst, Inventory Enablement & Optimization, Political, Advocacy & Government (PAG)

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking an Analyst for their Inventory Enablement & Optimization team within the Political, Advocacy & Government vertical. The role involves partnering with various teams to manage and optimize advertising inventory, ensuring accurate forecasting and maximizing revenue.

Responsibilities:

• Process and analyze inventory availability (avails) requests via Salesforce for PAG advertisers across Direct IO and Programmatic deal types
• Validate avails against flight parameters (targeting, geo, dates, frequency, creative duration) and provide accurate inventory forecasts to Sales and Client Services teams
• Conduct Deal Desk approvals — reviewing that opportunities align with active avails requests and that all parameters match flight details
• Monitor campaign pacing within ad server UIs and consolidated pacing dashboards (Tableau/Looker)
• Troubleshoot under pacing campaigns using ad server UIs, avails tools, RAMS holistic optimization loss/filter reasons, sell-through reporting, and demand forecasts
• Provide weekly optimization recommendations to Account Managers via Salesforce Optimization Cases, flagging campaigns at risk and recommending actionable changes (priority adjustments, frequency cap changes, targeting modifications)
• Manage and optimize 3rd-party supply via RPM (Roku Partner Media), MCTV, and PMP deal setups for the PAG vertical
• Support PMP deal creation, blocklist management, adomain configurations, and inventory package targeting for political programmatic campaigns
• Collaborate with Ad Operations to ensure proper placement allocation, frequency caps, and priority settings at launch for PAG campaigns across OneView, GAM, and MCTV
• Conduct supply/demand analysis to identify inventory gaps, saturation risks, and revenue optimization opportunities within the PAG vertical
• Maintain and contribute to weekly reporting on display and video KPIs, sell-through rates, and closed/won ad buys
• Provide data-driven insights to Sales teams to support pipeline growth and competitive positioning against other political advertising platforms
• Serve as a primary inventory point of contact for PAG Account Executives, Account Managers, and Client Services teams across multiple geographical locations (New York and West Coast)
• Collaborate with Ad Operations on campaign setup, launch readiness, and trafficking requirements specific to PAG (political creative compliance, disclaimer requirements, inventory package selection)
• Partner with the Programmatic IEO sub-team on demand facilitation and holistic optimization strategies for political supply