Senior Marketing Manager

Beacon is partnering with a high-growth healthcare AI company to identify a Marketing Lead, Healthcare AI. This role involves owning the full marketing function and building it from scratch, working directly with the CEO to create compelling narratives that resonate with various audiences in the healthcare sector.

Responsibilities:

• Develop and own the company's messaging framework - translating a complex multimodal data platform into compelling narratives for life sciences, pharma, and health system audiences
• Lead go-to-market strategy for new product and use-case launches in partnership with product and commercial teams
• Create and maintain sales collateral, one-pagers, case studies, and demo materials
• Build and manage a content calendar spanning LinkedIn posts, blog articles, scientific communications, and newsletter content
• Collaborate closely with the CEO to develop and amplify their thought leadership voice across channels
• Commission and edit content that speaks to both business buyers and scientific/clinical audiences
• Own the company's presence at industry conferences, clinical AI events, and life sciences summits — from selection through logistics and follow-up
• Coordinate PR opportunities, media pitches, and speaker application submissions
• Track the industry calendar and proactively identify high-leverage event opportunities
• Manage the marketing calendar, coordinate inputs across the organization, and ensure consistent execution
• Leverage AI tools to amplify output - content generation, event discovery, competitive monitoring, and reporting
• Work with the external brand agency to ensure consistency across all produced materials

Requirements:

• 5–8 years of marketing experience with an emphasis on product marketing
• Experience at a B2B startup or scale-up, ideally in life sciences, digital health, healthcare IT, or data platforms
• Proven ability to build narratives for complex, technical products and translate them for non-technical buyers
• Excellent writer with the ability to adapt voice and style for scientific, business, and general audiences
• AI-native: you use AI tools as a core part of your workflow, not an experiment
• Comfortable operating as a team of one while coordinating inputs from across an organization
• Familiarity with life sciences, pharma, or healthcare - you don't need a PhD, but you shouldn't need us to explain what a clinical trial is
• Strong organizational skills and a bias for structured systems - you can own a marketing calendar without losing threads