Senior Business Development Manager - Digital Marketing

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities. They are seeking a Senior Business Development Manager to manage inbound leads, develop a pipeline through strategic outbound efforts, and demonstrate expertise in digital marketing strategies.

Responsibilities:

• You will be responsible for a $2.5M revenue target from inbound leads, and you’ll work to bring in additional revenue from follow ups to inbound leads
• You will not only manage inbound leads but also develop your own pipeline through strategic outbound efforts. This includes identifying and targeting new business opportunities, leveraging tools and data, and crafting tailored approaches to prospective clients
• You will demonstrate expertise in both inbound and outbound strategies, ensuring a robust sales pipeline that aligns with the company's growth targets
• You will own and manage all processes from lead qualification, needs + strategy consultation, through to the client kick-off meeting. Just as prospective client partners vet Seer, you’ll do the same, ensuring each new partner shares our values. You’ll work to bring in clients who will treat our team as an extension of their own. You solve strategic problems that are connected to driving revenue
• You’ll collaboratively create and present comprehensive SEO, PPC, and Analytics strategies to prospective clients including their C-level executive team
• By demonstrating big picture marketing strategy, you’ll consult with prospective clients to illustrate how those efforts dovetail with long-term business strategy and goals. At times, this may involve traveling to the prospect’s site and further developing the relationship
• You could conduct preliminary competitive SEO, PPC, and Analytics analyses for inbound leads, partnering with our divisional teams to research & identify potential opportunities/threats
• You will prepare and deliver site-specific proposals and negotiate contracts with the help and guidance of our legal team when needed
• You’ll become a thought leader in the space; providing content for the Seer blog, speaking at conferences and attending networking events to speak to our work and identify new business opportunities for Seer
• You deliver the white glove approach to all clients; you’ll ensure only the smoothest transition between Business Strategy and account teams when a project is kicked off
• You will not only manage inbound leads but also develop your own pipeline through strategic outbound efforts. This includes identifying and targeting new business opportunities, leveraging tools and data, and crafting tailored approaches to prospective clients
• You will leverage sales methodologies, with a preference for MEDDIC, to qualify leads, identify key decision-makers, uncover pain points, and drive deals to successful closure
• You'll be responsible for repping Seer out in the wild at conferences, in-person client visits, and more - 20-25% travel required

Requirements:

• Years of experience in SEO, paid media, or both
• Ability to conduct technical SEO audits
• Experience in managing inbound leads and developing a pipeline through strategic outbound efforts
• Expertise in both inbound and outbound strategies
• Ability to create and present comprehensive SEO, PPC, and Analytics strategies to prospective clients
• Experience consulting with prospective clients to align marketing strategy with long-term business goals
• Ability to conduct preliminary competitive SEO, PPC, and Analytics analyses
• Experience preparing and delivering site-specific proposals and negotiating contracts
• Ability to provide thought leadership in the digital marketing space
• Experience delivering a high level of client service
• Familiarity with sales methodologies, preferably MEDDIC
• Ability to travel 20-25% for client visits and conferences
• Hands-on experience with SEMrush, Screaming Frog, GA4, and Ahrefs
• Strong communication skills and ability to be diplomatic
• Curiosity about AI and its application in digital marketing
• Strong organizational skills and ability to manage multiple projects