Marketing Manager

Related Group is a global leader in sophisticated metropolitan living, renowned for its iconic designs and innovative residential communities. The Marketing Manager will develop and execute strategic marketing plans for multiple projects, manage PR and advertising campaigns, and ensure alignment with leasing goals and compliance regulations.

Responsibilities:

• Develop and execute strategic marketing plans for multiple projects from start to finish, utilizing all platforms to increase traffic, awareness and leasing
• Create marketing budgets to support all marketing initiatives throughout all project stages
• Build and oversee brand positioning, creative direction, and design across marketing channels
• Coordinate copywriting and proofreading for all marketing collateral
• Manage PR agency, media plans and advertising campaigns
• Implement marketing initiatives for each project including fact sheet, floor plans, ads, promotional items, eblasts, websites, location maps, signage, photography, video, and print production
• Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website and social media
• Plan and implement event marketing, logistics and production for property events
• Obtain and oversee local partnership opportunities and community relations for each project
• Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations
• Work closely with the Onsite Leasing Team and Property Management to ensure initiatives are aligned, projects have the proper collateral materials, and efforts effectively support leasing goals
• Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts

Requirements:

• BA or BS degree with emphasis in marketing, public relations or mass communication
• 4 – 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising and digital marketing
• Excellent interpersonal, communication, selling, and negotiation skills
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends, evenings and holidays
• Ability to handle multiple projects simultaneously and think strategically
• Ability to communicate with all levels within the organization and ability to work and learn independently
• Creative and innovative approach to solving problems and resolving issues
• Knowledge of real estate marketing a plus
• Bi-lingual: Spanish
• Open to occasional travel