Marketing Growth Operator

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. They are seeking a Marketing Growth Operator who will own a portfolio of paid channels, managing campaigns and utilizing AI tools to optimize performance and enhance creative strategies.

Responsibilities:

• Own 3–5 paid channels end-to-end — launch, scale, and optimize campaigns to hit subscriber and ROI goals
• Manage bidding, budgets, and audience targeting, adjusting strategy as performance and platform conditions shift
• Assess and test new channels, partners, and ad formats — always asking what the next big channel for us could be
• Make decisions on a lifetime-value basis, not just front-end cost — LTV-based thinking is core to how this role operates
• Understand how each channel feeds the broader subscription funnel
• Bring testing ideas across the full funnel — copy, product, offers, instant-upgrade flows, pricing — not just inside the ad platform
• Use data rigorously to identify opportunities others miss, and translate them into action
• Lead creative generation for your channels — a wide variety of ads, formats, and angles
• Test into what works and iterate quickly; comfortable writing and testing your own ad copy
• Be highly data fluent — measure and analyze performance across channels and surface actionable insight
• Understand our tools and data flow well enough to spot when something isn’t tracking or behaving as expected
• Run rigorous, well-structured tests with a relentless drive to beat the control
• Use AI tools daily across creative generation, copywriting, data analysis, and more to move faster and test more
• Partner with our tech team to build and improve AI workflows and automations for your channels as they automate parts of channel management
• Bring a point of view on where AI can take on routine execution and where human judgment still wins, and help us draw that line as the tooling matures
• Stay current on AI capabilities relevant to paid media, creative, and analytics, and bring the best of it back to the team

Requirements:

• Demonstrated depth in paid channel management — hands-on experience owning and scaling channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar)
• Hands-on experience using AI in your marketing work — AI workflows, AI for data analysis, AI for creative generation — and the appetite to push automation further
• Excellent analytical and quantitative skills, with the ability to turn analysis into action and a relentless drive to beat the control
• A customer-centric mindset, collaborative attitude, and the motivation to work entrepreneurially on a lean, dynamic team
• Experience marketing subscription products and thinking in terms of LTV, retention, and funnel economics
• Familiarity with direct-response marketing — advertorials, VSLs, order pages, and conversion optimization
• Exposure to advertising under compliance and legal limitations
• Experience and excitement around the world of investing