Sr. Product Manager (Incentives and Variable Marketing)

Ford Motor Company is transforming the future of mobility and is seeking a Senior Product Manager to lead the modernization of their Variable Marketing & Incentives AI platform. This role involves shaping product strategy, collaborating with various stakeholders, and driving execution to enhance the customer experience and improve business outcomes.

Responsibilities:

• Traditional Digital Agile based Product Development leading teams through value delivery and planning in a Sprint based methodology alongside AI tools to boost productivity
• Lead discovery and journey-mapping efforts to identify pain points, opportunities, and priorities across the retail and commercial incentives experience
• Partner with stakeholders and dealers to understand business challenges, operational friction points, and unmet needs within the incentive’s ecosystem
• Sit with Users, Dealers and Consumers to research, document, understand and incorporate pain points
• Leverage data and market insights to evaluate performance, prioritize opportunities, and inform product decisions that maximize business impact
• Develop and maintain a forward-looking product roadmap and action plan, incorporating agile feedback loops and flexibility for continuous optimization
• Align stakeholders, engineering, and leadership around the product vision, execution strategy, and long-term objectives for the incentives platform
• Define product strategies that balance global platform consistency with regional market, dealer, and incentive program requirements
• Define success metrics and monitor product performance to ensure roadmap investments deliver measurable business and customer outcomes
• Drive the transformation of current-state business processes from batch-based operations with limited predictability to a modern, guided experience that proactively recommends incentives and projected outcomes
• Reimagine the business processes that support incentives with predictive intelligence, automation and technology to optimize KPIs and value drivers
• Partner with engineering to define and execute a scalable migration and cutover strategy for the modernized platform
• Establish new operational procedures, controls, and monitoring capabilities to support incentives management at scale
• Collaborate with internal data teams to enable new data streams that support analytics, operational intelligence, and continuous business improvement
• Synthesize competitive insights, technical roadmaps, and financial considerations into compelling executive-level materials that support strategic alignment, investment decisions, and program growth

Requirements:

• Bachelor's Degree or equivalent combination of relevant education and experience
• 8+ years of product management experience or equivalent with demonstrated ability to deliver strategic outcomes in a fast-paced, innovative environment
• Experience using AI tools to deliver business artifacts and engineering support faster
• Deep understanding of the product development lifecycle
• Experience leading agile product teams and coordinating across engineering, UX, research, and architecture to drive value delivery
• Strong verbal and written communication skills, with the ability to translate complex technical concepts for non-technical audiences
• Strong leadership and stakeholder management skills, including the ability to influence dealer partners and senior leadership
• Proven ability to make trade-off decisions across customer needs, business value, technical constraints, and operational complexity
• A strong customer mindset and passion for building products that solve meaningful user and business needs
• Proven ability to operate effectively within complex organizations
• MBA or Master's Degree
• Domain expertise in dealer operations, incentives, or variable marketing strategy
• Experience building products for global markets, with an understanding of how regional dealer operations, incentive models, and business processes vary across geographies
• Define and communicate opportunities to apply AI in support of data-driven optimization, incentive strategy, and decision-making
• Experience building AI based tools as a fundamental component (not just using AI)
• Experience in corporate strategy, product strategy, consulting, or related strategic discipline
• Experience leading change management and adoption planning to support successful rollout of new platform capabilities across stakeholders and markets
• A strong understanding of the software systems that support the platform, or the ability to learn them quickly to inform future trade-off and investment decisions