Affiliate Marketing Manager- International

iHerb is a company dedicated to making healthy living accessible to everyone, and they are seeking an Affiliate Marketing Manager - International. This role will manage iHerb's global affiliate and referral marketing programs, collaborating with various international teams to drive customer acquisition and growth.

Responsibilities:

• Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth
• Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets
• Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion
• Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness
• Build and maintain strong long term affiliate partnerships
• Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business
• Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders
• Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms. (Proprietary customer referral platform, as well as Partnerize, Impact, Awin, and CJ)
• Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign
• Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as development of channel-specific creative and promotions
• Monitor the incrementality of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment

Requirements:

• Experience in growth-stage ecommerce company, affiliate marketing agency, or digital marketing agency highly preferred
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized 'doer,' with a data-driven mentality and a bias towards action
• Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit
• Proven track record managing and growing international affiliate programs in global networks (Partnerize, Awin, CJ, Impact)
• Strong understanding of the international affiliate landscape
• Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations
• Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures
• Passion for driving international affiliate program expansion, business development, ecommerce growth and global online marketing, with bilingual abilities
• Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin
• Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports
• Generally requires a minimum of seven (7) + years of digital marketing, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce or digital agency environment
• At least two (2) years of affiliate, performance partnerships and/or customer referral program experience in DTC ecommerce, with a focus on international markets
• Bachelor's Degree or equivalent experience preferred
• We welcome candidates with professional-working proficiency or native proficiency in any major global language. Preferred languages include: Arabic, Chinese, Japanese, Korean, and Spanish, with opportunity for additional global language options available
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Familiarity with data functions, pivot tables, and advanced formulas is preferred