Marketing Growth Specialist

Douce is a U.S.-based full-service growth marketing agency helping ambitious brands expand in North America and globally. They are seeking a Lead Generation Growth Specialist to own and optimize demand generation campaigns, turning marketing activity into qualified leads and sales conversations.

Responsibilities:

• Develop and execute multi-channel lead generation campaigns for Douce and client accounts across LinkedIn, Google Ads, Meta, email, landing pages, outbound, webinars, content assets, and retargeting
• Build and refine ICPs, buyer personas, account lists, audience segments, and lead qualification frameworks
• Create full-funnel acquisition strategies, from awareness and lead capture to nurture, MQL, SQL, and pipeline conversion
• Partner with content and design teams to develop high-converting campaign assets, including landing pages, lead magnets, whitepapers, ads, forms, email sequences, and sales enablement materials
• Launch and optimize paid lead generation campaigns, especially LinkedIn Ads and Google Search campaigns for B2B and high-consideration industries
• Build and manage CRM and marketing automation workflows in platforms such as HubSpot, Klaviyo, Mailchimp, Salesforce, or similar tools
• Set up lead scoring, segmentation, lead routing, nurture workflows, and re-engagement campaigns
• Monitor campaign performance and identify opportunities to improve CPL, CAC, conversion rate, lead quality, meeting-booked rate, and pipeline contribution
• Work with sales or client teams to gather feedback on lead quality and continuously improve targeting and qualification criteria
• Conduct A/B testing across messaging, creative, offers, forms, landing pages, CTAs, audiences, and email sequences
• Build clear reporting dashboards and translate performance data into actionable growth recommendations
• Stay current on B2B demand generation, paid media, marketing automation, AI tools, attribution, and conversion optimization best practices

Requirements:

• 3–5+ years of experience in lead generation, demand generation, growth marketing, performance marketing, or lifecycle marketing
• Proven experience generating qualified leads and pipeline for B2B, SaaS, fintech, financial services, AI, technology, or other high-consideration products or services
• Strong understanding of the B2B funnel: awareness, lead capture, MQL, SQL, opportunity, pipeline, and revenue
• Hands-on experience with LinkedIn Ads, Google Ads, retargeting, landing page optimization, and email nurture campaigns
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Klaviyo, Mailchimp, or similar systems
• Strong analytical skills and comfort working with campaign metrics, dashboards, attribution models, and conversion data
• Ability to evaluate lead quality beyond CPL and optimize toward meetings, opportunities, and pipeline
• Excellent written English and the ability to turn complex products or services into clear, compelling messaging
• Highly organized, proactive, detail-oriented, and comfortable managing multiple campaigns at once
• Experience building audience segments, account lists, lead scoring models, or outbound support workflows is highly preferred
• Agency experience or experience working with multiple clients is a plus
• Familiarity with regulated or complex industries such as finance, fintech, healthcare, enterprise software, or Web3 is a plus