Growth Marketing Lead, SEM

Airbnb is a global hospitality company that connects hosts and guests, offering unique stays and experiences. They are seeking a Growth Marketing Lead to own the Host SEM program, focusing on efficient host acquisition and long-term supply growth through strategic planning and execution across major search platforms.

Responsibilities:

• Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long-term supply growth
• Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities
• Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements
• Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions
• Own end-to-end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance
• Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data-driven narratives and presentations
• Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency

Requirements:

• 10+ years of relevant SEM experience at a fast-paced consumer technology company; B2B or two-sided marketplace experience is a huge plus!
• Proven track record of owning a large-scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact
• Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management
• Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes
• Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives
• Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence
• Proficiency in SQL and Excel
• Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar)
• Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines