Product Marketing Lead

Speckle is a company focused on transforming the AEC (Architecture, Engineering, and Construction) industry by building a data layer that enhances how organizations work with data and automation. They are seeking a Product Marketing Lead to manage product packaging, messaging, and sales enablement content, aiming to win enterprise deals and grow the company's thought leadership in the industry.

Responsibilities:

• Own product packaging and positioning: Define how we name, bundle, price-frame, and differentiate our products for each buyer segment
• Craft messaging that resonates: Translate a complex platform into clear, compelling narratives that land with technical and executive buyers alike
• Build the sales enablement engine: Create the decks, one-pagers, case studies and battlecards that make every seller more effective
• Grow Speckle's thought leadership: Build on our position as a leader in bringing real data infrastructure to AEC and position us as a trusted partner as the industry navigates the AI transformation through thought-provoking content and webinars

Requirements:

• 7+ years of product marketing experience (ideally in technical, data, or platform B2B)
• Strong writing chops
• Builder mindset
• 5-10 years in product marketing, ideally for technical, data, or platform products
• Proven track record defining positioning and packaging for a product or product line
• Ability to translate complex, technical capability into differentiated buyer value
• Experience marketing to enterprise buyers with long, multi-stakeholder sales cycles
• Exceptional writer who can craft narratives for both technical and executive audiences
• Track record building messaging frameworks, narratives, and value propositions from scratch
• Comfortable translating product releases into launch narratives that drive demand
• Can find the sharp, simple story inside a complex platform
• History of building the content that sellers actually use (i.e. decks, one-pagers, case studies, battlecards, ROI tools)
• Experience partnering closely with sales to understand what wins deals, and building to it
• Ability to run product launches end to end, coordinating across product, sales, and marketing
• Experience building marketing functions, systems, or content libraries from zero
• Systems thinker who can balance hands-on execution with repeatable process
• Thrives in ambiguity and gets energized by building rather than maintaining
• Understanding of AEC, construction tech and/or infrastructure
• Familiarity with data infrastructure, analytics, or enterprise platform products
• Comfort with AI-driven products and the messaging nuance they require