Digital Marketing Specialist (with Website Management Experience)
United States of America
Full Time
14 hours ago
Visa Sponsor
Key skills
Digital MarketingSocial Media ManagementDigital AdvertisingSEOWebsite ManagementWordPressGoogle Reviews ManagementGoogle AdsLinkedIn AdsFacebook AdsGoogle AnalyticsCanvaAdobe Creative SuiteProject ManagementAnalyticsLeadershipCommunication
About this role
Archetype Infrastructure Solutions is focused on building Texas' top staffing and workforce solutions across various industries. They are seeking a Senior Digital Marketing Specialist to manage their marketing strategy, digital advertising, and online presence, while aligning marketing efforts with business goals.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to grow The Archetype Strategy and its divisions
- Align marketing initiatives with overall business objectives, collaborating closely with leadership
- Oversee and execute daily content on LinkedIn, Facebook, Instagram, TikTok, and other platforms
- Develop content calendars, grow engagement, and ensure consistent brand messaging
- Manage website updates, content strategy, and SEO optimization (WordPress or similar)
- Monitor website analytics, traffic, and conversions to drive continuous improvement
- Develop processes to collect, monitor, and respond to Google Reviews and other platforms
- Build a positive online reputation through consistent engagement and proactive management
- Plan and execute campaigns on Google Ads, LinkedIn Ads, and Facebook Ads
- Manage budgets, optimize performance, and report on ROI
- Use Google Analytics, social media insights, and ad platform metrics to analyze campaign performance
- Provide regular reports with actionable recommendations for growth
Requirements:
- 5+ years of experience in digital marketing, ideally in B2B or service-based industries
- Proven track record of helping companies grow revenue and brand presence significantly
- Expertise in social media management, digital advertising, and SEO
- Strong understanding of website management (WordPress or similar platforms)
- Experience managing online reputation and Google Reviews
- Proficiency in design tools like Canva or Adobe Creative Suite
- Excellent communication and project management skills
- Self-starter who thrives in a fast-paced, multi-brand environment