Growth Marketing Manager, Enterprise

Axon is a company dedicated to protecting life through safety and justice technology solutions. They are seeking a Growth Marketing Manager to lead demand generation efforts, develop ABM strategies, and drive marketing initiatives across various enterprise verticals.

Responsibilities:

• Own the ABM strategy across 1:1, 1:few, and 1:many plays, building and prioritizing target account lists with Sales and SDR leadership
• Manage Demandbase as the primary ABM platform: segmentation, intent monitoring, and campaign orchestration
• Develop deep fluency in Axon's key enterprise verticals (healthcare, retail, critical infrastructure, and others) to inform targeting, audience builds, and account prioritization
• Deploy creative and messaging assets from the marketing team across the right channels, accounts, and personas
• Own HubSpot workflow builds, nurture tracks, list management, lead scoring, and campaign tracking
• Maintain clean data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate lead flow and attribution
• Own campaign reporting and attribution, building dashboards that connect marketing activity to pipeline and give leadership clear visibility into what's working
• Translate data into clear recommendations, driving decisions, not just reporting on metrics
• Ensure inbound demand is captured and routed correctly: form fills, landing page enrollment, and lead handoff into the right workflows and sequences
• Serve as the connective tissue across campaigns, briefing creative on channel specs, managing timelines, and ensuring deployment aligns with the broader program calendar
• Support Field Marketing on webinars and events by owning the automation side: registration flows, follow-up sequences, and nurture enrollment
• Own Enterprise paid media strategy and execution across Google Ads, LinkedIn, programmatic, and other relevant channels
• Build and manage account-targeted paid campaigns to reach decision makers in priority accounts (e.g. LinkedIn matched audiences, Demandbase display)
• Manage budget pacing, bidding, and creative testing to continuously improve performance and pipeline contribution
• Build and maintain a tight, trust-based partnership with SDR leadership and AEs, showing up as a proactive partner in pipeline reviews and account prioritization
• Draft nurture sequences and SDR follow-up emails that are timely, relevant, and connected to campaign context
• Arm SDRs with campaign context and account engagement signals to make their outreach timely and relevant
• Ensure seamless lead handoff from marketing to Sales, and maintain a tight feedback loop on lead quality to continuously improve targeting and program performance