Engagement Marketing Manager

Carrum Health is a health tech company focused on transforming the healthcare system to create better experiences for patients. The Engagement Marketing Manager will serve as a strategic marketing partner, connecting member engagement and employer relationships to develop impactful programs that drive utilization and demonstrate value.

Responsibilities:

• Own employer marketing strategy — partner closely with Client Success to support HR and benefits leaders with data-backed activation strategies that drive awareness, registrations, and engagement. You'll be the marketing lead for a portfolio of employer clients
• Turn data into direction — use behavioral signals, engagement trends, and population insights to inform campaign strategy and identify the highest-impact opportunities
• Shape and orchestrate campaigns — define audience, messaging, and channel approach, then partner with Content and Automation teams to bring programs to life
• Connect marketing to the member journey — ensure programs move people from awareness through enrollment and into active use, reducing friction at every step
• Drive precision marketing — reach the right members at the right moment using targeted campaigns, geo-based strategies, and service-specific messaging
• Optimize through collaboration — work across Automation, Data, Content, Product, and Care teams to test, learn, and improve continuously
• Make performance meaningful — translate campaign results into clear insights that connect marketing activity to registrations, engagement, and member outcomes
• Build for scale — identify what's working and help codify it into repeatable playbooks that can be applied across clients and populations
• Support growth initiatives — bring the member and employer perspective into new product launches and partner integrations
• You measure success by your ability to translate marketing into real outcomes — driving registrations, engagement, and ultimately helping members access high-quality care

Requirements:

• 5+ years of strategic marketing experience in a complex, multi-stakeholder environment
• A bias toward outcomes, not activity — you measure yourself by engagement, activation, and ROI, not impressions and sends
• Data fluency — you're comfortable working with behavioral and utilization data to identify trends, segment audiences, and inform strategy
• Stakeholder credibility — you've influenced risk-averse decision-makers with data-backed recommendations and the confidence to guide — not just inform — decisions
• A practical AI toolkit — you use AI to move faster and think sharper, not as a novelty
• Cross-functional instincts — you don't just keep people informed. You align, collaborate, and move work forward together
• Intellectual curiosity — you stay current on shifts in consumer behavior, emerging channels, and the broader landscape of employer-sponsored benefits
• A builder's mindset — you're energized by ambiguity, comfortable operating without a complete roadmap, and skilled at creating momentum in complex environments
• B2B2C experience is strongly preferred
• Backgrounds in digital health, benefits technology, fintech, HR tech, insurance, or any space where you've had to market through an employer or intermediary to reach an end consumer