Marketing Technology & Media Platforms Consultant

Right Side Up is a collective of premium marketing talent trusted by various companies to drive growth. They are seeking a Marketing Technology & Media Platforms Consultant to enhance the integration of marketing systems and ensure better data flows and measurement foundations.

Responsibilities:

• Improve how marketing platforms, media systems, MMPs, and reporting tools connect
• Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs
• Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping
• Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting
• Partner with media, analytics, ad operations, and engineering teams to improve system reliability
• Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows
• Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

Requirements:

• 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems
• Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery
• Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava
• Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure
• Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments
• Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts
• Ability to work cross-functionally with engineering, analytics, media, and ad operations teams
• A systems-thinking mindset with the ability to stay strategic while getting hands-on