HCP Marketing Manager (Stelo)

Dexcom Corporation is a pioneer and global leader in continuous glucose monitoring (CGM). The HCP Marketing Manager will support the development and execution of the Stelo HCP marketing strategy, focusing on innovative campaigns and ensuring compliance while driving better patient outcomes.

Responsibilities:

• Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business
• Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels
• Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams
• Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action
• Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources
• Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways
• Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs
• Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing
• Experience developing HCP marketing strategies across paid media, digital, and sales enablement
• Strong working knowledge of MLR processes and regulated promotional environments
• Proven ability to manage multiple projects and stakeholders simultaneously
• Excellent communication, collaboration, and execution skills