Portfolio Value Marketing Manager

LivaNova is a global medtech company focused on transforming patient care through innovative solutions. The Portfolio Value Marketing Manager will define and activate the integrated value story of LivaNova’s cardiopulmonary portfolio, facilitating a holistic partnership with hospital customers and ensuring effective messaging across commercial strategies.

Responsibilities:

• Develop and lead portfolio‑level marketing strategy and brand management that unites LivaNova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers
• Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system‑level story
• Partner with product marketing teams to align product‑specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation
• Create customer‑facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders
• Lead development of economic and outcomes‑based storytelling, including total cost of ownership, utilization efficiency, workflow impact, and long‑term value
• Support strategic account and IDN engagements by enabling cross‑product discussions and longer‑term planning conversations that extend beyond single purchasing decisions
• Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions
• Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning
• Personally provide marketing management for all Cardiopulmonary service products
• Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts
• Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity
• Track progress of key initiatives, measure impact, and recommend options for improvement
• Work within LivaNova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant
• Take ownership of additional tasks and initiatives as needed

Requirements:

• Demonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams
• Comfortable acting as a connector across teams, ensuring consistency while respecting product‑level depth
• Experience translating complex concepts—such as total cost of ownership, service life, and long‑term value—into clear, compelling narratives
• Work well within teams that are not located within a specific building or geography
• Ability to travel regularly domestically (~25-30%) and internationally (1-2 times/year)
• Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel
• Strong analytical and financial skills to organize complex information into clear frameworks and business cases
• Excellent project management skills, with demonstrated ability to lead cross functional teams and develop new programs
• Ability to communicate effectively with health care professionals
• Strong interpersonal skills and professional demeanor
• Ability to prioritize under pressure and manage multiple tasks simultaneously
• Ability to meet hospital credentialing requirements
• Solid MS Office skills including PowerPoint and Excel
• Bachelors degree in Business, Marketing, a health care related field, or a four-year degree with health care/clinical experience; MBA or MS preferred
• Minimum of 7+ years of relevant medical device marketing experience
• Knowledge of the North America cardiovascular medical device marketplace and healthcare environment, ideally with deep expertise in cardiovascular clinical therapies
• Knowledge of US healthcare and purchasing infrastructure, including GPOs and IDNs
• Demonstrated success in healthcare industry sales, marketing, or education, preferably within Medical Device or Technology