Senior Manager, Marketing & GTM (AI-First)

Zencoder is an AI-first organization that builds and orchestrates AI agents for various tasks. They are seeking a Product Marketing and GTM leader to drive messaging, positioning, and growth strategies in a rapidly evolving market.

Responsibilities:

• Own company-wide messaging and positioning across products, audiences, and market segments
• Develop differentiated narratives that resonate with executives, practitioners, and business teams
• Translate complex capabilities into simple, compelling customer value
• Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships
• Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence
• Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes
• Build narratives that elevate the conversation beyond features and functionality
• Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs
• Establish the company as a leader in defining what AI-first organizations look like
• Lead GTM strategy for new products, features, and market expansions
• Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution
• Build AI-powered systems that accelerate experimentation and growth
• Identify repeatable growth loops across enterprise, self-serve, partnerships, and community channels
• Develop a deep understanding of competitors, market trends, emerging technologies, and customer needs
• Build positioning frameworks and battlecards that influence product and GTM strategy
• Help leadership make strategic decisions through market insight and customer understanding

Requirements:

• 3-5 years of experience in an early-stage, high-growth B2B startups in marketing, growth, strategy, or GTM leadership roles
• Exceptional storyteller and communicator
• Proven ability to create positioning and messaging that drives adoption, engagement, or revenue
• Strong strategic thinker with a bias toward execution
• You've personally built or automated something with AI — in your job, as a side project, or just because you were curious. You don't wait to be shown how tools work
• Comfortable working in ambiguity and creating structure where none exists
• Builder mentality: you don't wait for playbooks—you create them
• Recent MBA from top 10 MBA programs is an advantage