Lead - Product Marketing

Implaion Recruiting is seeking an exceptional Product Marketing Lead to define and drive product marketing strategy within the pharmaceutical and life sciences sectors. This role involves executing go-to-market strategies, leading product launches, and managing integrated marketing campaigns to enhance market understanding and adoption of their AI-powered platform.

Responsibilities:

• Define and execute go-to-market strategies to increase awareness, generate demand, and accelerate adoption
• Develop clear positioning and messaging tailored to Business Development (BD), Licensing, and Scientific & Engineering (S&E) audiences
• Lead product launches and integrated marketing campaigns
• Partner closely with Sales and Product teams to align on personas, buyer journeys, and value propositions
• Leverage market research and customer insights to inform and refine strategy
• Own strategy and execution for major industry conferences and partnering events
• Manage booth presence, speaking opportunities, and strategic networking initiatives
• Develop high-impact collateral and product demonstrations; drive post-event pipeline conversion
• Build and execute multi-channel campaigns (email, digital, account-based marketing) to generate qualified leads
• Develop case studies, ROI narratives, and sales enablement materials
• Collaborate with design partners to produce clear, compelling marketing assets
• Ensure brand consistency and thought leadership across all customer touchpoints
• Enable Sales teams to effectively communicate value propositions and close deals
• Maintain competitive intelligence and synthesize ongoing customer insights
• Train cross-functional teams on messaging, positioning, and new product releases
• Monitor performance metrics and continuously optimize go-to-market effectiveness

Requirements:

• 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
• Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
• Demonstrated success developing and executing effective go-to-market strategies and product launches
• Strong understanding of complex, technical products and ability to translate features into clear business value
• Proven ability to build marketing campaigns that generate measurable pipeline and revenue impact
• Experience in conference planning, event marketing, and field marketing strategies
• Background marketing AI/ML, analytics, or decision intelligence platforms
• Experience with account-based marketing platforms, marketing automation tools, and CRM systems
• Design capabilities or experience collaborating closely with designers
• MBA or advanced degree in business, marketing, or life sciences
• Experience building marketing functions within early-stage organizations