StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. The Senior Client Analytics Partner plays a pivotal role in helping business-to-business clients understand how their media investment impacts lead generation, pipeline velocity, and revenue outcomes.
Responsibilities:
- Act as a trusted advisor to senior stakeholders, moving beyond "what happened" to explaining "why it happened." You will proactively identify insights rather than waiting for reporting requests
- Design and deploy bespoke measurement frameworks that link programmatic spend to business outcomes (MQLs, SQLs, Revenue)
- Guide clients through the implementation of advanced measurement solutions (such as MTA or MMM) to optimize channel mix, providing methodological transparency over "black-box" analytics
- You will apply intellectual curiosity to dig three layers deep into data anomalies to ensure a single source of truth
- Create and activate learning agendas, recommending plans that include audience cohorts, channel sequencing, and incrementality testing
- Navigate the "gray areas" of privacy-compliant tracking (post-cookie world) and emerging media channels to ensure data continuity
- Mentor junior team members and contribute thought leadership content to the internal GCS knowledge base
- Partner with clients to navigate the nuances of the B2B journey, connecting top-of-funnel programmatic activity to down-funnel outcomes like MQLs, SQLs, and pipeline velocity