Brand Design Lead

Fireworks AI is a leading company in generative AI infrastructure, focused on delivering high-quality models with scalable inference. The Brand Design Lead will take end-to-end responsibility for the visual representation of Fireworks, collaborating on brand refresh initiatives and building a design system that supports the company's growth and marketing efforts.

Responsibilities:

• Work directly with the Head of Brand and our agency partner on the brand refresh, representing the internal creative voice, pressure-testing decisions, and ensuring the work translates into something we can actually build on
• Help define and codify the brand as it takes shape: visual identity, tone, design language, and the rules that hold it together
• Build and maintain a design system that is well documented, practical, and actually used across the company
• Build self-serve design resources and workflows that enable the wider team to move independently on day-to-day needs, including templates, brand-compliant tooling in Canva, and AI-powered design tools, so senior design time is spent where it matters most
• Own the visual execution across brand surfaces: web, social, events, sales collateral, and whatever else the company needs
• Concept and execute brand campaigns across digital and out-of-home, from paid social and display to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform in market
• Able to move quickly without sacrificing quality