Digital/Social Media Marketing Manager

Fall Creek is a US-based company focused on blueberry genetics and grower support. They are seeking a Digital/Social Media Marketing Manager to shape their global digital presence and lead integrated marketing campaigns.

Responsibilities:

• Develop and execute digital marketing strategies across the B2B2C value chain
• Lead all HubSpot marketing tasks and platform management
• Spearhead 2026 website revamp and refresh projects
• Manage direct report and collaborate with global marketing teams
• Analyze performance metrics and provide data-driven recommendations
• Create content for Fall Creek's® social platforms
• Establish annual and monthly social media calendars in alignment with marketing managers
• Maintain consistent brand messaging across all regions and cultural markets
• Plan and execute email campaigns for growers, retailers, and supply chain partners
• Monitor campaign budgets and optimize performance
• Support SEO/SEM initiatives and stay current with digital trends
• Partner with design team, regional managers, and external agencies
• Coordinate with product, customer service, and grower support teams
• Scope includes additional strategic digital marketing initiatives as business priorities evolve

Requirements:

• Bachelor's degree in Digital Marketing, Communications, Marketing, or related field
• 10+ years of experience in digital marketing, social media, brand management, and/or consumer strategy
• Proven success with digital/social media strategies that deliver measurable business results
• Experience managing teams and external vendor relationships
• Proficiency in English and Spanish (both Written and Verbal)
• Deep understanding of social media platforms and analytics/reporting
• Knowledge of SEO, SEM, and content optimization strategies
• Proficiency in HubSpot, social media management tools, and Google Analytics
• Strategic thinking with strong project management abilities
• Excellent communication and cross-cultural collaboration skills
• Data-driven decision making and analytical mindset
• Comfortable presenting to senior leadership and managing multiple priorities
• Strategic mindset with creative problem-solving abilities
• Passion for digital innovation and staying current with industry trends
• Global perspective and cultural intelligence for international markets
• Results-oriented approach with strong attention to detail
• Exceptional project management skills with composure under pressure and ability to navigate multiple strategic priorities simultaneously
• Basic photo/video editing skills preferred (e.g. Canva)