Brand Manager, Global Brand Marketing- Local - Remote

Hello,

My name is Pavan and I am a Talent Acquisition Specialist at Park Computer Systems, Inc., a Technology Consulting and Staffing company. After reviewing your resume, I believe that you may be a good fit for a job opening with one of our clients. The highlights of the position are:

Job Title: Brand Manager, Global Brand Marketing

Location: San Mateo, CA (Remote)

Duration: 06 Months Contract

Job Description:

Responsibilities

• Partner with the Global Brand Lead and broader brand marketing team to develop and execute integrated global marketing plans for games with strong community, co-op, multiplayer, live service, or long-tail engagement dynamics
• Translate brand strategy into actionable campaign plans across digital, social, community, CRM, creator/influencer, paid media, promotions, retail/channels, platform marketing, and partner activations
• Own and manage key campaign workstreams across major beats such as announcements, launches, content updates, seasonal moments, community activations, and franchise milestones
• Drive day-to-day campaign planning and execution, ensuring timelines, deliverables, approvals, budgets, and localization needs are clearly tracked and managed across territories
• Partner closely with internal teams and external creative, media, social, community, influencer, and digital agencies to brief, develop, route, and deliver campaign assets
• Review creative materials and provide clear, strategic feedback to ensure work reflects the game s positioning, audience, tone, player promise, and overall brand strategy
• Collaborate with studio, regional marketing, PR, social, community, media, creative, channel, commercial, and platform teams to ensure global alignment and strong execution across all touchpoints
• Monitor player conversation, community sentiment, competitive activity, industry trends, and broader cultural moments to identify insights, opportunities, and potential risks
• Leverage consumer research, audience insights, community feedback, and campaign performance data to inform strategy, optimize plans, and improve future marketing effectiveness
• Develop campaign presentations, status updates, performance recaps, and strategic recommendations for internal stakeholders and leadership
• Identify and support partner, creator, community, and brand collaboration opportunities that feel authentic to the game and its audience
• Help champion a player-first approach to marketing, ensuring campaigns reflect the behaviors, motivations, humor, and expectations of the communities they are designed to reach
• Manage cross-functional communication, meeting rhythms, decision points, and follow-ups to keep campaign teams aligned and accountable

Requirements

• Passion for marketing, video games, player communities, and the evolving gaming landscape
• 4+ years of experience in brand marketing, product marketing, integrated marketing, entertainment marketing, gaming, media, communications, or a related field
• Previous experience working on or supporting video game marketing strongly preferred
• Experience or strong familiarity with community-led, co-op, multiplayer, indie, AA, live service, PC-first, or long-tail games preferred
• Strong strategic thinking skills with the ability to support positioning, audience strategy, campaign architecture, creative briefs, and go-to-market planning
• Experience managing integrated marketing campaigns across multiple channels, including digital, social, paid media, creator/influencer, CRM, community, retail/channel, or partner marketing
• Ability to turn research, player insights, community feedback, and performance data into clear recommendations and campaign actions
• Excellent written and verbal communication skills, with the ability to create clear presentations, concise updates, and compelling strategic narratives
• Highly organized, detail-oriented, and comfortable managing multiple projects, timelines, stakeholders, and deliverables in a fast-paced environment
• Ability to evaluate creative work against brand strategy, audience needs, channel objectives, and player expectations
• Familiarity with gaming communities, Discord, Reddit, Twitch, YouTube, TikTok, Steam, creator content, patch/update communication, and player sentiment is a plus
• Experience working with creative, media, social, community, digital, or influencer agencies preferred
• Experience working with major IP is helpful but not required; experience with emerging, community-first, or genre-specific games is equally valuable
• Ability to influence and collaborate across cross-functional teams, regions, agencies, and studio partners
• MS Office, Excel, and PowerPoint experience required

If you believe that you are well qualified for this position and are currently in the job market, or interested in making a change, please do give me a call at - Ext 241 or reply to this email. When responding, please include your direct phone number, so that I may revert back to you promptly.

If this is your first exposure to Park Computer Systems, you can check us out at http:

Thank you for your time, and looking forward to a timely response from you.