Content Creativity & Brand Architecture: Lead our overarching creative strategy and brand building. You will develop original, scalable content concepts and campaigns that transform complex wallet architecture and security features into clear, educational narratives.
Brand Identity & Guidelines: Establish and enforce consistent brand guidelines—including tone of voice, visual direction, and core messaging framework—across all regional markets.
Cross-Team Integration: Collaborate closely with product, engineering, and growth teams to deeply master our features and ensure cohesive branding across videos, external partnerships, and events to strengthen overall brand recognition in the Web3 space.

Full professional fluency in both English and Mandarin to ensure messaging and branding strategies are seamlessly localized and aligned across regional APAC stakeholders and global marketing teams.
Deep portfolio demonstrating creative direction, brand strategy, copywriting frameworks, or end-to-end visual campaign management (ideally within high-growth tech, fintech, or agency spaces).
Excellent communication and translation skills—the ability to interface with deeply technical product teams and distill complex systems into beautiful, recognizable brand stories.
A deep understanding of cryptocurrency, decentralized finance (DeFi), self-custody wallets, and Web3 culture.

Be a part of the world’s leading blockchain ecosystem that continues to grow.
Excellent learning and career development opportunities.
Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
Tackle fast-paced, challenging and unique projects.
Work in a truly global organization, with international teams and a flat organizational structure.
Work fully remotely with flexible working hours.
Enjoy competitive salary and benefits.

Brand Marketing, Creative – Contractor

Key skills